Associate Director - Digital Marketing & Customer Engagement Capabilities (m/f/d)

THE OPPORTUNITY – GLOBAL DIGITAL ENGAGEMENT CAPABILITY LEAD

• Identify and scale digital marketing use casesthat will enable our customer engagement capabilities to deliver a personalized customer experience
• Solidify a strong omnichannel digital foundation to drive marketing effectiveness, enhance campaign execution and improve productivity across markets and global franchises
• Expand structured experimentationto evolve our customer engagement ecosystem to a best-in-industry standard

Our Digital Marketing team is innovating in how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

In this role, you will help our Company make strategic decisions with digital, data, and analytics to ensure that we are best placed to bring our innovations to customers and patients.

WHAT YOU WILL DO

This role will join the Digital Engagement Capabilities team with two areas of focus:

• To be an active member of a cross functional team working on end-to-end global launches with an Omni-channel focus
• To help build and mature Customer Engagement Capabilities within Human Health

A substantial proportion of our work is achieved through cross functional teams working on high priority business problems, so experience of working in an agile environment would be advantageous.

Travel: <50 %

DMCE places emphasis on our company ways of working and all candidates should be able to demonstrate the following mindset and behaviors:

Knowing to Learning Planning to Experimentation Silos to Networks Withholding to Sharing Controlling to empowering

The requirements

To be successful in this role, you will have robust business acumen in the field of digital marketing and a deep technical understanding

• Digital marketing: Strong experience in digital marketing and related digital engagement capabilities such as Customer Portals, Marketing Automation and Virtual Events, with subject matter expertise in Marketing and Digital, ideally in pharma or healthcare. Specific experience with SalesForce Marketing Cloud (SFMC) is a must as well as an overall understanding of customer engagement capabilities and their positioning and integration in a capability ecosystem.
• Business acumen: Ability to synthesize data/insights into actionable business recommendations as well as successful management experience in different departments, including sales and marketing in a pharmaceutical or other comparable large organization.
• Technical knowledge: Ability to work with IT Product owner on an equal footing to drive the design, development and integration of digital engagement capability features that will scale rapidly from ideation to implementation. Collaboration: Proven ability to work cross-functionally and cross-regionally with various business units and senior leaders. A highly collaborative working style is required, with the ability to influence and lead change while building strong cross-functional partnerships. You must also be a creative thinker, with confidence and ability to challenge established thinking.
• Change management skills: Strong ability to demonstrate change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels. You must have strong project and people management skills, with intellectual curiosity and the ability to create a vision as well as execute complex initiatives in matrix structures.
• BA or BS degree from an accredited university. Master’s degree preferred.
• Minimum of 7 years of Digital Marketing operations experience preferably in the pharmaceutical industry
• Minimum 5 years of user experience with SalesForce Marketing Cloud or related digital engagement technology and technology integration – experience with MSD’s customer engagement ecosystem is a plus
• Deep knowledge and understanding of digital, data and analytics practices, policies, trends, and other information affecting the company’s business in global markets
• Strong track record of developing and implementing global integrated digital marketing outcomes and commercial programs, including developing business cases and investment recommendations.
• Proven execution skills, with the ability to ensure an agile, collaborative, and high-performance ways of working.
• Experience leading in matrix structures, with a strong capability to engage with and influence others.
• Ability to direct the resolution of highly complex business challenges.
• Interest and understanding of the needs of diverse customer groups, including physicians, consumers, payors, policymakers, and others.
• Capability to synthesize data and insights from global franchises and markets to translate them into recommendations for in market execution.
• Fluent in spoken and written English, with the ability to operate in a multicultural environment.

This role will report to Philippe Kirby, Director, Marketing Comm/Channels, and have the following responsibilities:

A key member of the Digital Engagement Capabilities (DEC) team, embedded within the global Digital Marketing and Commercial Excellence cohort, you will lead cross-functional expert and commercial teams (IT Product Owners, Marketing, GPO and other expertise as needed) to evolve our digital engagement capabilities in support of product launches over a 2–3-year horizon Accelerate our product launches and enhance campaign execution by:

• Identifying new channels, technologies and data sources that need to be added to our current customer engagement ecosystem
• Testing and scaling digital marketing use cases and capabilities with key markets to deliver industry leading customer engagement capabilities
• Working with key global markets, In collaboration with the DMO and Content Capability teams, to collect demand and define customer engagement ecosystem roadmaps and requirements for marketing automation, customer portals, virtual events and capability integration needs

Represent the DEC team on the Digital Marketing Capabilities (DMC) Product Request Board (PRB) to design & prioritize DMC features – close cooperation with the Digital Marketing Operations (DMO) teams will be required to align on market & franchise priorities Collaborate with DMO & IT teams on the development of change management & communications material to help grow digital communities of practices and encourage sharing of best practices Establish and implement the governance model required to maintain a global customer engagement capability standard Working with the broader DMCE team, define and maintain a global content & campaign tagging taxonomy.

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers’ Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID:R161525