Brand Media Analyst or Senior Analyst, Marketing (Bangkok Based, relocation provided)

Job content

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 4,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Summary

Agoda is still reasonably new at brand marketing—in the last few years, we’ve come a long way, and we’re excited about the path ahead.

To join us on our journey, we’re looking for a Brand Media Analyst who will manage campaign planning, execution, and reporting across digital platforms and own relationships with various partners, including Facebook, Google, and external media agencies.

This person will have the opportunity to learn and grow with the global Brand Marketing team based in Thailand. They will play a key role in analysing all kind of campaign data to deliver insights that will shape the team’s strategy and fulfil our ambition of creating an engaging and meaningful brand in the tech-and-travel space.

This role is based out of Agoda’s Global Operations Center in Bangkok, Thailand, giving the successful applicant the once-in-a-lifetime chance to work in one of the world’s most exciting and fast-paced cities, close to some of the most iconic travel destinations, with a fun and talented team. We provide complete relocation for you and your family and excellent benefits.

About The Brand Team

We are the guardians of the Agoda brand, with a mission to make Agoda a trusted name in global travel. Our scope is broad and encompasses various projects and collaborations with other departments at Agoda. In any given week, we could be working on campaign creation and activation (including consumer research, strategy, agency management, media planning, measurement, and testing), producing assets for Agoda’s various marketing channels and our website and app, or designing official Agoda merch for our offices around the globe. We ensure the brand is always looking and sounding its best in everything we do, whether on the world stage or in a company newsletter.

The Brand team is diverse, representing strategists, media planners, project managers, brand managers, creatives, and more, from different walks of life. We have in common a love of travel (and travel deals) and a passion for finding fun and innovative ways to bring the Agoda brand to the world.

In this role, you’ll get to:

• Experiment: Conduct A/B testing on platforms like Facebook, Instagram, and YouTube to demonstrate the impact of campaign activity on brand awareness
• Execute: Own the performance of all digital & social campaigns, optimise critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan
• Learn: Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets
• Collaborate: Liaise with external media agencies for offline media (eg TV, OOH, Print) planning, buying, and execution, and consolidate media data and analysis with digital activity being run in-house
  
  

What you’ll need to succeed:

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions
• Good Hadoop/SQL and Tableau knowledge
• Good knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.)
• Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables
• Great project management, measurement, and planning capability; taking ownership from the start to the finish
• Understanding of campaign management platforms including Google Ads and Facebook Business Manager a plus
  
  

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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy .

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.