Channel & Shopper Dev mngr - Mass

☞ Johnson & Johnson

View: 167

Update day: 21-03-2024

Location: Zug Zug ZG

Category: Marketing / PR Sales

Industry: Medical Equipment Manufacturing Hospitals Health Care Pharmaceutical Manufacturing

Job type: Full-time

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Job content

Channel Development & Shopper Marketing Manager

Job Responsibilities

Responsible for delivering channel development playbooks for Discounter channel and shopper marketing toolkits while working closely with EH franchise.
  • Works on delivering Discounter Channel Playbooks covering:
  • Channel Path to purchase
  • Channel Layouts and Classifications
  • Channel Touchpoints and POSM Optimization
  • Brand Prioritization by Channel
  • MSL alignment with RGM team by channel
  • Channel GP and portfolio laddering per channel
  • Perfect Store guidelines by channel
  • Delivering Shopper Toolkits & instore toolkits on specific launches as part of the launch kit to relevant portfolios in Discounter channel.
  • Work closely with BTL agencies to develop launch kits, support the launch of NPI’s etc
  • Deliver & develop Perfect Store guidelines for the respective category, from ranging recommendation, driving the right high GP mix of codes, planograming & merchandising guidelines
  • Working closely with country directors & business insights team to monitor distribution & define distribution targets for existent ranges and NPI’s
  • Sustainability Toolkits by channel and relevant categories that operates within

In terms of other forums that the channel development director is responsible to drive:

Channel Review
  • Building a channel community for sharing best practices and scales success
  • Tracking the execution of the playbook and leverage and highlight markets leading change
  • Building shopper insights with key customers in respective channels in EMEA
  • Leverage the shopper Lab insights and share with markets

Instore Innovation and Best Practice Forum
  • Creating a process of having a launch kit with every innovation way ahead of the launch in markets and sharing the pipe of those toolkits with countries
  • Building trade stories that allow the countries to have a better customer plan by explaining how this will impact category growth

Main Interfaces/collaboration

CD department / Country Directors/ BAM’s / Franchise team / IT & Supply chain department / Customer data/ external providers

Reporting Staff

none

Qualifications

Main performance measures:
  • Strong influencing skills
  • A self-starter with the demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend actions
  • Very strong shopper and channel expertise. Sales and marketing background is aplus

Profile

University degree in Business administration or respective studies-To understand the full scope of the business & its impacts.

Work experience

Experience from a multi-national or regional company in preferably FMCG, finance or complimentary sector

To understand the customer needs & issues and to set the right drivers in place.

Specific competence requirements

Skilled in Word, Excel and Power Point

Provide presentation & reporting on category & shopper initiatives.

Personal characteristics

Strong Strategic thinking

Provide category analysis with conclusions & action steps.

Team player & demonstrate leadership

Work in a collaborative way with both internal & external Customer teams

Strong written and oral communication skills and presentation skills

Presentation within diverse forums.

Well-structured, focused & setting clear priorities

Implementation of priority category & shopper activities.

Language skills

Fluent in English

EMEA languages

MENAP interfaces

Other

Working in multi-functional cross-cultural teams.

Primary Location

Switzerland-Zug-Zug-

Organization

Cilag GmbH International (8525)

Job Function

Sales

Requisition ID

2206077595W

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Deadline: 05-05-2024

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