Chief Marketing Officer - Cultivated Meat

Job content

About us

We are a fast growing, innovative, and ambitious food technology company developing real meat - cultivated directly from animal cells.

Our mission is to provide delicious, high quality cultivated meat at a fair price. Better for people, animals and the planet. Our vision is to become a household brand for cultivated meat, thereby accelerating the transition to a global food system that is environmentally, ethically and economically sustainable.

Are you looking for an opportunity to work and shape something big & meaningful? We are always seeking new and curious minds to join us at MIRAI Foods.

What we offer

• The opportunity to work and shape something big & meaningful: provide the world with sustainable proteins – without the downsides of industrial farming
• Contribute to bringing cultured meat to market: have the unique influence and impact in the future of our global food system
• Ownership and responsibility: be in charge of how you deliver your work and set the standard for the rest of the company
• Young, dynamic and experienced team: work together with professionals with many years of experience across multiple sectors & industries

Your responsibilities

• Lead all our internal and external marketing efforts
• Create your own marketing strategies that enable us to build a tasty, trustworthy, and recognizable brand in different geographical markets
• Be the creative brain behind MIRAI’s storytelling and brand appearance: towards consumers, businesses, employees, and investors whether in real-life or on social media
• Implement and manage KPI’s to measure and improve MIRAI’s brand visibility and perception
• Develop and manage marketing goals and budget
• Stay up to date with the latest market trends
• Work together with our product development team to launch a winning product

What we are looking for

• Passionate to work for and help build a start-up
• Motivated, committed and easy to work with – we encourage applicants from diverse backgrounds
• Adaptive mindset: Our challenges change regularly – no workday is alike
• Self-starter and organized: You take the initiative & structure your work self-sufficiently
• Cultural alignment: We are fast, dynamic, open, respectful, professional and fun to work with
• Fluency in English and German both oral and written

Additional Requirements

• Minimum 5 years experience in a similar role and field
• Degree in marketing, business, PR, communications or similar is a plus
• Existing track record of marketing and growing novel product categories with little pre-existing consumer awareness, including development of the storytelling
• Experience building a D2C business is a plus
• Ability to translate innovation and scientific breakthroughs into consumer friendly USPs
• Ability to lead market studies, analyse and present findings to management
• Strong content creation skills, particularly in the digital world

We look forward to hearing from you! Please click on “apply for this job” to submit a complete application, including CV, cover letter, references and degree certificates.