CMI Associate Manager

☞ Cereal Partners Worldwide

View: 188

Update day: 26-03-2024

Location: Prilly Vaud VD

Category: Sales

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Job content

Established in 1990 and Headquartered in Switzerland, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestle Breakfast Cereals, including favorites such as NESQUIK®, FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles globally, CPW strives to make breakfast better with nutritious, tasty, and convenient food that helps people start their day in the best possible way.
CPW has a strong global network with 3,850 employees, 15 factories, a Global R&D network, and we operate in more than 130 markets. Visit wwww.nestle-cereals.com.
Position Snapshot

Location: Prilly (Lausanne), Switzerland
Company: Cereal Partners Worldwide
Act. Rate: Full-Time Act. Rate 100%
Type of contact: Permanent
Genuine opportunities for career and personal development
Modern “smart office” locations providing agile & collaborative workspaces
Dynamic international working environment
Attractive additional benefits
Position Summary

As a CMI Associate, you will lead the discovery of consumer, cultural, category and competitive insights to identify opportunities and inspire product renovation, communication strategy and ideas across media touchpoints and packaging, for CPW Global brands and/or the CPW Portfolio communication. In this role you will be working on Direct to Consumer initiatives, e-commerce insights and support the relevant brand teams, while interacting with cross functional teams and advertising agency.

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.
A day in the life of a CMI Associate Manager

  • Leverages all digital consumer data - DTC, eCommerce, Media - to create a picture of consumers that allows us to develop strategies and action to create lifetime loyalty
  • Contribute to a system for aggregating, filtering and synthesizing relevant consumer learning from multiple sources (customer research, trends, social media listening insights, etc.)
  • Develop and utilize tools,
  • Participate, lead, and influence team discussions to bring the voice of the consumer into
  • Work with the brand team to develop a pipeline of ideas through identifying opportunities, contributing creatively, through new product
  • Develop and practice digital research tools and methodologies, become a leader for developing DTC data and insights management
What will make you successful

  • University degree or equivalent
  • 5 years minimum in a Consumer & Market insights role, preferably with exposure in e-commerce, Direct to Consumer data & insights management will be a plus
  • Strong FMCG background working on the client side, marketing, and advertising development experience, or agency experience with brand building and innovation exposure
  • Ability to bring consumer insights into the team and effectively recommend how the business should apply the insights
  • Experience in digital research and analytics
  • Work across cultures and be highly adaptive to different working styles

At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win.
We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.
Be a force for good. Join Nestlé and visit us on www.nestle.com.
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Deadline: 10-05-2024

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