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Consumer Insights Manager
View: 187
Update day: 03-04-2024
Category: Marketing / PR Sales
Industry: Human Resources Services
Position: Mid-Senior level
Job type: Contract
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Job content
IntroductionOn behalf of an international company (FMCG) based in Lausanne area, we are searching for aConsumer Insights Manager – 100%Description De La MissionAs Consumer Insights Manager, you will have the following responsibilities :- Manage the implementation of various qualitative and quantitative studies, in-store testing, product testing and shopper feedback surveys in collaboration with partner research agencies
- Write easy-to-read reports including findings and factual recommendations
- Analyze the swiss market, its players and customers, to identify business opportunities.
- Support the CMO in the development of the annual planning process, idea-based marketing plan and assist in the creation of various presentations.
- Observe and track competitive activity and understand the direction, impact, strengths and weaknesses of key competitors.
- Utilize European and global network, tools and resources to benefit the strategic plan and share best practices to leverage the system.
- Ensures the relationship with our research partners and manages the budget and contracts according to the business needs.
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Deadline: 18-05-2024
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