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Consumer Marketing Manager La Mer / Jo Malone London
☞ The Estée Lauder Companies Inc.
View: 148
Update day: 25-04-2024
Category: Marketing / PR
Job type: Full-time
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Job content
Estée Lauder Companies was founded in 1946 and is considered as market leader in the fields skin care, make-up, perfumes, and hair care. In Switzerland, Estée Lauder Companies is represented by following brands Estée Lauder, Aramis, Clinique, M.A.C, Bobbi Brown, La Mer, Aveda, Jo Malone London, Glam Glow, Bubmle & Bumble, By Kilian, Le Labo, Darphin, Frédéric Malle, Tom Ford & Smashbox.Consumer Marketing Manager La Mer / Jo Malone London
Key Responsibilities
- Defines the Marketing Strategy for the brand in the Swiss market
- Builds, owns and drives the data driven 360° consumer marketing plan across all media channels, including virtual sales
- Leads and orchestrates paid, owned and earned media activities, giving clear guidelines and objectives as well as ensuring a smooth flow of information
- Launch targeted campaigns to drive brand awareness, create brand/product demand, enable sales and glean market intelligence
- Defines and drives the execution of the CRM strategy, including email marketing, consumer activation & clientelling programmes
- Leads commercial planning for brand.com including their communication via paid media and e-mail marketing
- P&L Management, in particular Advertisement &Promo lines, with intent to maximize effective and efficient consumer-facing spend, monitoring and ensuring the best ROI and ROAS
Qualifications
- Master’s degree with a major in Marketing or Marketing-Communications
- Minimum of 5 years’ experience in a similar field with a focus on consumer centric activations
- Possess knowledge and passion for beauty industry or other FMCG
- Strong understanding of Luxury Brands, CRM & Clienteling
- Experience working in a highly matrixed environment and standing out as a successful collaborator
- Proven leadership skills
- Strong passion for intelligent creative solutions Hands on attitude as well as excellent communication skills which support interaction at all levels of the organization
- Open minded and dependable team player with the ability to work responsibly and independently
- Excellent written and spoken fluency of the English and German language are required, other language skills are a plus
- The chance to be part of a dedicated, talented, and highly skilled team and bring it to the next level
- Lots of opportunities to grow - both personally and professionally
- A modern workspace in the city of Zurich, dynamic and international environment, flexible way of working
Your Recruiting Team
Job Marketing
Primary Location Europe, Middle East, Africa-CH-ZH-Zurich
Job Type Standard
Schedule Full-time
Shift 1st (Day) Shift
Job Number 2221587
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Deadline: 09-06-2024
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