Consumer Marketing Manager MAC Cosmetics

☞ The Estée Lauder Companies Inc.

View: 162

Update day: 25-04-2024

Location: Zürich Zürich ZH

Category: Marketing / PR

Industry: Personal Care Product Manufacturing Manufacturing

Job type: Full-time

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Job content

Consumer Marketing Manager

Your Role
  • Defines the Marketing Strategy for the brand in the Swiss market
  • Builds, owns and drives the data driven 360° consumer marketing plan across all media channels, including virtual sales
  • Leads and orchestrates paid, owned and earned media activities, giving clear guidelines and objectives as well as ensuring a smooth flow of information
  • Launch targeted campaigns to drive brand awareness, create brand/product demand, enable sales and glean market intelligence
  • Defines and drives the execution of the CRM strategy, including email marketing
  • Leads commercial planning for maccosmetics.ch including their communication via paid media and e-mail marketing
  • Ensuring digital experience, incl. Social Media, Online and Retail Experience are cohesive and compelling
  • P&L Management, in particular Advertisement &Promo lines, with intent to maximize effective and efficient consumer-facing spend, monitoring and ensuring the best ROI and ROAS
What You Bring

Qualifications
  • Master’s degree with a major in Marketing or Marketing-Communications
  • Minimum of 5 years’ experience in a similar field with a focus on consumer centric activations
  • Possess knowledge and passion for beauty industry or other FMCG
  • Experience working in a highly matrixed environment and standing out as a successful collaborator
  • Proven leadership skills
  • Strong passion for intelligent creative solutions Hands on attitude as well as excellent communication skills which support interaction at all levels of the organization
  • Open minded and dependable team player with the ability to work responsibly and independently
  • Excellent written and spoken fluency of the English and German language are required, other language skills are a plus
If this role sounds like a dream come true, the glitter on top of your nail polish and the sparkle to your lipstick don’t hesitate. Join us for a a wild adventure at MAC.

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Job Marketing

Primary Location Europa, Mittlerer Osten, Afrika-CH-ZH-Z�rich

Job Type Standard

Schedule Vollzeit

Shift Tagarbeit

Job Number 2217186
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Deadline: 09-06-2024

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