Content Coordinator, CH (m/f/d)

☞ H&M

View: 292

Update day: 20-03-2024

Location: Zürich Zürich ZH

Category: Marketing / PR

Industry: Marketing Advertising Apparel & Fashion Retail

Position: Mid-Senior level

Job type: Full-time

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Job content

Company Description

Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.

In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business

Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership – on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.

Job Description

As CONTENT COORDINATOR (CH), you contribute to added customer value, a strong brand and increased sales by securing proofreading of copy in external and internal communications. You are also responsible for publishing relevant global and local content on the local social channels and manage the channels in crisis situations. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Key Responsibilities Include:

Proofreading
  • Based on global guidelines and brand tone of voice, proofread all translated copy and make necessary adjustments to secure a relevant message for customers in the local market
  • Proofread all SEO related copy, ensuring that the right keywords are used in the local language and through coordination with the global SEO agency
  • Be fully immersed in the local daily customer communications plan and stay informed in detail about the latest global channel strategies, brand identity, tone of voice, playbooks, formats and templates
  • Closely collaborate with Regional Production hub
Social media publishing
  • Be fully immersed in the local daily social publishing plan to understand all global and local content that should be posted on local social pages (Facebook, Twitter)
  • Publish global and local content on local social pages (Facebook, Twitter)
  • Be point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling. Involve relevant stakeholders to take actions accordingly
  • Coordinate with local Media specialists and global Social Media team to help facilitate the best organic social plan
Local communications support
  • Proofread internal communications material
  • Write copy for internal communications related to store information, shop info, local customer communication needs etc.
  • Coordinate with store teams to secure correct facts and information
Analysis & Follow up
  • ´ Set follow up KPIs and goals for organic social content
  • Conduct analysis on how the organic social content performs and suggest recommendations or changes to organic content
  • Drive the local needs related to organic social content reporting and share results and insights with relevant stakeholders on a weekly, monthly and quarterly level
Qualifications

Education
  • Marketing or Copy degree/relevant qualifications – if not, at least few years of experience in copy and social content roles in agency or client side (preferably fashion)
Experience
  • Copywriter/Proofreader as well as social channels experience from fashion retail and/or creative agency
  • At least few years of working experience in above areas
  • Handling fashion copy and translations for digital channels
  • Managing organic social media accounts for the biggest social platforms Coordinating with many stakeholders and teams
Skills
  • Great language skills in regional applicable languages
  • Used to writing about fashion
  • Have worked with publishing of social content in Facebook, Twitter
  • Good understanding of marketing content and digital channels
  • Structured, organized and efficient
  • Good analytical ability and insights driven
Additional Information

If you feel that your experience, skills and ambitions are a match, send us your application.

We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers.

We are looking forward to hearing from you!
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Deadline: 04-05-2024

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