Digital Health Business Leader
View: 164
Update day: 26-03-2024
Location: Basel Basel-Stadt BS
Category: Sales Marketing / PR Production / Operation
Industry: Medical Equipment Manufacturing Biotechnology Research Pharmaceutical Manufacturing
Position: Mid-Senior level
Job type: Full-time
Job content
The Position- Leading early stage digital health initiatives in such a way toOrchestrates the building of the MVP from an idea or unmet need upto proof-of-concept using human centered design & all forms of prototyping to develop a robust MVP strategy and roadmap
- Coordinate and guide the concept team through dedication & ambition towards realization of key deliverables
- A clear link is made to Roche Pharma ambitions, disease area strategies and PHC strategies - as well as to the desirability, feasibility, and viability (stage-appropriately) for the patients and others in the care ecosystem
- Applying "player coach" mindset and hands-on involvement in projects - ensuring co-creation and collaboration with many stakeholders within, and outside, of Roche ensuring
- We assemble, motivate & lead a cross-functional team consisting of product designer, business and scientific representation.
- We balance an innovative mindset with expectation of impact to both the patient and health system as well as sustainably to Roche’s business strategy
- Teams consider and try new things - but pay equal attention to testing biases and assumptions which may lead to suboptimal digital solutions and strategies - importantly keeping a team’s eye on real world impact and not "just" internal stakeholder satisfaction
- Building capabilities, and learnings is a byproduct of effective projects - yet the digital solutions business leader brings clear competency, knowledge, experience and direction such that we do not enthusiastically pursue low probability or low impact directions
- Identifying and obtaining the different types of information & data, both clinical-grade and otherwise, which can contribute to influencing and changing care decisions and care outcomes (e.g. information valuable for behavior modification)
- Understand, and able to create user-centered research approaches, for specific factors which motivating patients, their caregivers and their professional care team - including approaches which may work both within clinical trials/studies, and outside of trials/studies
- Knowledge of using prototypes and user experimentation to better understand user behaviors and prioritize behavioral-driven features for concept
- Leading efforts to understand user needs and assess desirability (match between the user needs and the potential digital features and solutions) and viability of the solution (contribution to the business / business case)
- Strong understanding of user centered design methodologies - how to create and identify what a "good experience" is comprised of and how to get there
- Ability to co-develop research plans to understand the current landscapes and trends in digital care and incorporate them into product visions, strategies, and requirements
- Manages internal & external stakeholders in to design, test & validate concepts in order to develop effective product roadmaps
- Maintaining evergreen knowledge of the external digital health landscape - who is active, what they are doing and why - what has led certain companies to success in specific demographic groups, geographic settings - and the impact which different healthcare systems have upon digital health solution design (e.g. regulatory, privacy, security, compliance and cultural considerations relevant to digital health solutions and strategy)
- Understanding of common failure points with regards to the implementation and adoption of digital health solutions - and knowledge of lessons learned by others who have been active in the space (both within BioPharma and outside)
- Clearly identifying and articulating which patients, providers, payers and other stakeholders we are interested in reaching - with sufficient specificity and granularity (e.g. stratification) to help teams develop and refine strategies for digital health products and solutions
- Understanding of user acquisition and adoption methodologies (e.g. channels, channel partners) and associated costs/capabilities needed
- Ability to support the analysis, research, and development of business cases - including financial, experiential, and operational benefits and development costs - justifying the vision and rooted in the feasibility.
- Understanding the requirements and needs of key stakeholders (e.g. regulators) to ensure commercial viability of concepts
- Concept Portfolio Leadership: Provide leadership and implementation of digital health strategy through multiple, matrix concept teams for one or more lifecycle teams / disease areas
- Contribute to the development and implementation of the overall disease area strategy through multiple innovative and strategic partnership opportunities.
- Strategic Innovation Management: Be accountable for the strategic analysis of
- the relevant market segment and the identification of unmet market and customer needs,
- the definition of specific growth opportunities, and the proposal of specific concept development opportunities including recommendations for make/partner/buy in close alignment with Partnering, Lifecycle teams & other relevant stakeholders
- Digital Health Innovation ROI: Design KPIs to enable effective measurement of
- strategic initiatives and concept development projects for multiple lifecycle teams or disease areas.
- Ability to take courageous decisions to kill concepts early if not meeting established KPIs
- Bachelor’s degree in business, life sciences, computer science or engineering. Advanced degree preferred (e.g. MBA, PhD, PharmD, MD)
- Minimum 5-10 years experience in digital, diagnostics and/or pharma, preferably with experience in both BioPharma and others in the healthcare ecosystem (e.g. payers, providers, policy organizations, large and growth stage health tech companies, consultancies/agencies). Depending on the experience could be an opportunity to attract experience from different sectors
- 3-5 years working on SaMD products preferred.
- Extensive project management skills in a difficult multidisciplinary context with demonstrated capability to balance multi-faceted plan according to risk aspects and to effectively manage conflicts
- Demonstrated capability in product management & agile solution development methodology with proven skill set in scrum and lean innovation. Solution deployment and design thinking experiences preferred
- Comprehensive analytical skills and capability to leverage insights, to derive implications and to make independent decisions based on sound reasoning and analysis
- Demonstrates competence in thinking strategically, analytically and innovatively.
- Able to quickly and creatively analyze and provide solutions to complex challenges
- Highly collaborative and agile mindset - motivates and inspires others to deliver best work in a rapid, fast-paced environment.
- Acts as a Visionary, Architect, Coach and Catalyst for team members
- Demonstrates a high degree of drive for results tempered with ability to work effectively in a collaborative environment across cultures - ability to lead cross-functional teams or engage networks responsible for advancing ideas through decision gates in a matrixed environment
- Deep knowledge of customers, users & health systems; understanding of regulatory and commercial pathways
- Demonstrates intellectual curiosity and has an entrepreneurial character; is passionate about the potential impact of PHC
- Role models Roche Values
- Outstanding communicator with excellent written and verbal communication and interpersonal skills
- Healthcare knowledge and experience in Oncology, Neuroscience or Ophthalmology preferred
- Expertise in how healthcare professionals can utilize novel digital health technologies and patient generated data to provide personalized healthcare
- Understanding of data management & interoperability for software as a medical devices, advanced computational tools/methods, and health technology solutions
- An international perspective and the ability to travel up to 20% of the time
Deadline: 10-05-2024
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