Digital Marketing Intelligence Analyst - Timberland Emea

Job content

Description:
Timberland EMEA is looking for an exceptional Digital Marketing Intelligence Analyst to join our Digital Marketing team based in Stabio, Switzerland.

Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Let’s talk about the role!

You as a Digital Marketing Intelligence Analyst, will help revolutionize the digital marketing function, analyse various data sources, provide insights and recommendations that will allow us to turn the data into actionable strategies.

How You Will Make a Difference

You will achieve this by:
Ongoing data analysis, reporting and insights on existing Digital Marketing touchpoints for Timberland EMEA, including reporting on data extracted through the areas of CRM, Membership Program, Google Analytics, Social Media, Digital Titans account base and other consumer research sources.

Developing weekly, monthly, and quarterly reports relevant to the respective channels of the business that capture key consumer insights and behavioural trends.

Working closely with the CRM & Membership team to develop deeper understanding of customer and inform ongoing strategy regarding customer acquisition and retention.

Working closely with the wider Digital Titans Account Team and familiarize themselves with inhouse reporting tools and platforms accessible to the brand.

Partnering with Social Media team to monitor consumer sentiment, engagement and other KPI’s.

Utilizing insights tools such as Google Analytics and Salesforce and connecting with the Consumer Insights team for Kantar, Brand Health Tracking information and providing regular insight into brand performance, perception, and demand.

Providing analysis, reporting and insight to maximize customer lifecycle value (including insight work for key stakeholders in E-Commerce and Marketing).

Enabling data visualization and translate findings into simple actionable insights.

Overseeing the development of database tools to improve reporting.

Using your analytical skills to contribute to enabling key decisions to be made within the Digital Marketing teams respective functions.

Skills for Success

You should be a team player with a strong analytical approach, no difficulty to manipulate a large data set and with:

At least 2 years of experience working as a CRM business analyst, market researcher, data analyst or business analyst preferably in a B2C retail or ecommerce environment.

Previous use of analytical systems and tools usage including: Service Cloud, Salesforce Marketing Cloud, Google Analytics, Tableau, AWS, AMS.

Ability to communicate insights to multiple stakeholders

A deep understanding of consumer analytics, a passion for the consumer paired with a solid understanding of the branded footwear and apparel industry is essential for the position

Experience with Loyalty programs (desirable)

Experience with Amazon and Zalando (desirable)

Experience in Social Media Analysis (desirable)

A formal education and subsequent University Bachelor or Master’s degree in Business Administration, Mathematics, Statistics, Engineering or similar are nice to have, but we are most interested in your total experience and professional achievements.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physi cal and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

On site gym offering health and well-being initiatives

A discount card with 50% on all VF brands

Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!