Digital Marketing Transformation Driver (80-100%, all genders)

Job content

Are you excited about managing digital marketing tools to optimize the return on invest for advertising campaigns? Do you have the ability to connect the dots to increase marketing effectiveness? We are seeking a marketeer to manage the digital transformation within the LHG Global Marketing department.

Starting date: upon agreement

You may apply in English or German.

Facts
Location

Zürich/Kloten

Employment level

Direct entry

Function

Marketing

Working time

Full time

Salary

Base Management

Publishing date

02-09-2022

Application deadline

02-20-2022
Tasks

You are responsible for the transformation of the digital strategy into specific actions for the Lufthansa Group Airlines. With your strong grasp of current marketing tools, you will support marketing campaign teams and lead strategic conception projects for the Lufthansa Group.

Optimize digital strategy and set-up to increase return on investment
Manage predictive modelling tools to carry out simulations for marketing activities
Lead development of innovative digital marketing approaches in collaboration with the airline & regional marketing teams including programmatic media buying, ad operations systems (DMP, AdServer, DSP), attribution models, and online KPIs
Utilize strong analytical skills to evaluate and improve customer journey across multiple channels and customer touch points
Measure and report campaign performance versus goals (ROI and KPIs)
Actively support the digital transformation of the Lufthansa Group Marketing Department
Be ahead of the curve by understanding industry trends
Contact

Nina Bachmann

Human Resources
Swiss International Air Lines AG

Phone
+41 44 564 22 66
E-mail address for inquiries
recruiting.services@swiss.com
Benefits

Attractive company pension scheme, Profit-sharing programme, Subsidized parking or public transport, Company health management, 27 days of annual vacation, Nursery, Flight benefits, Remote working (e.g. from home), Time-outs (sabbaticals), Flexible workhours and part-time working models, Mentoring, Diversity programmes, Paid maternity and paternity leave

Behind the scenes
Video: https://player.vimeo.com/video/377755417
Join SWISS

Our common goal is to make each customer’s flight a true air travel experience. For this, we go the extra mile – always, in every step of the process, worldwide. Join the SWISS team to become part of our fascinating world, where a job turns into a lifetime adventure.

Requirements
University degree in marketing/international business or related field
Proven track record and experience (5 years) with digital marketing and performance management
Understanding of media and marketing landscape, e.g. consumer trends, media channels, partnerships, etc.
Ability to demonstrate measurable impact of campaign strategy and digital media optimization towards business goals
Solid knowledge of website analytics tools e.g. Google Analytics, WebTrends
Strong drive to improve results based on facts and figures
Ability to lead projects, guide stakeholders, and train team members
Strong experience with MS Office tools (esp. Powerpoint, Excel & Teams)
Comfortable and competent in an international environment
Very good spoken and written English skills
Willingness to travel
Company
About Swiss International Air Lines AG

It’s the little differences that make working at SWISS so appealing. The fact, for example, that we treat every detail with care, see quality in terms of hospitality and view nationality through an international lens. In a similar way, we see variety as richness, a job as an experience and SWISS as a world of inspiration. You, too, will be stimulated in our special working environment – one in which, wherever you are, you’ll always feel: Truly SWISS .... where people matter.