Director Clairol & Wella Trade Marketing

☞ Wella Company

View: 190

Update day: 24-04-2024

Location: Genève Genève GE

Category: Marketing / PR Sales

Industry: Marketing Advertising Consumer Goods Retail

Position: Director

Job type: Temporary

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Job content

Director Clairol & Wella Trade Marketing (Maternity leave replacement - 11 Months)

About The Wella Company

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

The Global Wella Brand Trade Marketing Director is accountable for 1) creating category growth strategy to unlock WELLA’s and its trading partners growth in the retail channel 2) designing Fit For Use innovation and trade execution plans that can fuel the strategy and be executed perfectly in the markets 3) supervising and continuously improving global capability program 4) leading the team of the trade marketing and capability managers. This is a critical, high impact role for the Global Retail Hair business that requires daily engagement with the market teams around the world and has a direct impact on the innovation & support strategy of WELLA brands in the retail channel. This is a temporary position to substitute for the maternity leave and is expected to last at minimum until October 2022.

Key Responsibilities
  • Set Hair Color and Styling category strategy to unlock category growth for WELLA trading partners and grow WELLA brands’ market share
  • Co-desig innovation with the global marketing team to ensure that every new launch / or commercial exploitation is serving the purpose of growing the category
  • Own 5P strategies and execution for each innovation
  • Ensure operational excellence: commercial readiness, innovation in-market tracking, innovation connects, fit for use process
  • Coordinate and continuously improve global capability building program
  • Center of global category management excellence (shopper insights / category management)
  • Lead key global customer engagements
  • Oversee critical business transition programs
  • Set clear direction, manage, coach and develop team of Trade Marketing direct reports to deliver business objectives and build future talent.
Qualifications
  • Proven global or regional trade marketing experience ideally in the beauty care category (hair care experience would be a strong advantage)
  • Proven success record in the market-level sales or trade marketing organization
  • Externally-focused with industry knowledge, understanding of the market, customer and competitive environment
  • Strong Leadership & empathy skills to set direction, motivate, manage & coach
  • Excellent verbal & written communication, presentation & negotiation skills (in English) to inspire & influence global teams, top markets/regions and top customers.
  • Analytical, thinking & problem solving skills, and ability to manage multiple priorities
MEASURES
  • Net Revenue / EBITDA in line with the business unit targets
  • 100% of innovation with category building concept sells
  • Refreshed category growth strategies for the key category/country combinations
  • Improved operational excellence and overall market satisfaction with the quality of the global deliverable
EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

#wellacareers
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Deadline: 08-06-2024

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