Director of Innovation & Growth Communications

Job content

About GM Europe

Job Description

We are looking for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what’s next. Members Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best! Are you ready?

About This Role

GM Europe has been established as a mobility start-up business maximising GM global investments in areas such as software enabled services, mobility solutions, and other financial services, interlinked with and complementing the vehicle business.

In the European Innovation role, you will lead external communications in this area for GM Europe. You will develop the communications strategy and external launches for our projects and programs developed in-house creating new businesses that are backed by the global scale and expertise of General Motors.

Working with subject matter experts and business leaders you will lead the storytelling around exciting new growth areas and partner announcements to enhance positive reputational impact. You will also partner with marketing colleagues on an integrated go-to-market strategy and will manage the support and services of the regional PR agency.

You will deliver strategies that focus on the core pillars of the GM global communications function, with a strong emphasis on new content models and digital platforms to inspire advocates for the business, at a consumer, business and policy-maker level. These will be critical to supporting the financial performance and growth of the GM Europe business.

This role will offer the opportunity to expand leadership skills and act as the media-facing company spokesperson on a variety of topic areas and business launches. You will report to the Executive Director of GM International Communications. You will also co-manage joint product and innovation/growth events.

New business launches, media relations and event planning or project management experience is strongly preferred. Experience in advanced technology communications is beneficial.

Responsibilities

Additional Job Description

• Develop and implement the external and internal communications strategy for the mobility, innovation and growth areas of GM Europe.
• Lead the Communications strategy for new business projects including the development of press materials, FAQs and live/virtual media and influencers activities
• Work in an integrated manner with marketing colleagues to develop compelling written and visual content to be used across earned and owned media channels, with a firm understanding of key marketing principle
• Use data and analytics to drive communication strategies
• Build and foster relationships with new target media and new and existing business partners
• Demonstrate strong media relations and story-telling skills
• Bring a competitive-minded approach to a fast-growth space within the industry
• Develop executive visibility plans and manage speaking / interview engagements for key executives
• Work with global GM Brand and Advanced Technology Communications (ATC) teams to contribute to key GM corporate narratives including electrification, safety, and citizenship
• Develop and lead major company events and news moments including media announcements, conferences and trade shows as well as GM sponsored events
• Support product and brand communication and substitute Director of GM Europe Brand and Product Communications during absences
  

Must-have Behaviors

• Tech-Smart - Comfortable with technology. Excited about and eager for the future of transportation
• Curious – Media relations work involves digging into the issues that are important to our customers
• Cool Under Pressure– OK with change and ambiguity. Thinks quickly and on-the-fly. Dusts off, gets back up and right back at it. Thrives in a fast-paced environment and can be relied on in a crisis
• Creative - Narrative development comes easy. Sees prose in everything. Eager to take seemingly unassociated items and craft a compelling story
• Analytical approach - Ability to use data and research to drive decision and prioritization around story telling
• Collaborative – Works well with others across the enterprise and fosters diversity of thought
• Influence - Ability to counsel and influence people and decisions across the organization
  

Must-have Skills

• English and German proficiency, additional European language a plus
• Social and digital media skills
• Strong writer, public speaker, presenter and presentation developer
  

Must-have Experience

• BA in communications or related field
• Corporate, start-up, issues management or editorial media experience
• Minimum of 10 years of professional experience
  

Must-have Competencies

• Not afraid to provide executive counsel and share personal point of view
  

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.