EMAILING SPECIALIST 100 % (F/M) - Biel/Bienne

☞ Swatch Group- Test

View: 186

Update day: 26-03-2024

Location: Biel/Bienne Bern BE Büren a.A.

Category: Other

Industry: Marketing Advertising Information Technology Services Internet

Position: Associate

Job type: Full-time

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Job content

The Company

Swatch , launched in 1983 by Nicolas G. Hayek, is a leading Swiss watchmaker and one of the world’s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, beach, volleyball and mountain bike slopestyle. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

Job Description

In order to reinforce the E-commerce team at our headquarters in Biel/Bienne, Switzerland, SWATCH is currently searching for an

EMAILING SPECIALIST 100 %

In this position, you will report to the International Web experience Lead and be the project owner for the Emailing related topics.

Main Tasks Will Include
  • Responsible for the global newsletter program
  • Redesign and maintain evolution of transactional email
  • Implement triggered email
  • Marketing Automation set-up & opportunities
  • Creation of advanced segmentation based on product strategy or market needs
  • Maintain constant contact with the marketing team for the content coordination
  • Handle markets’ needs and manage the email structure, in line with the main collection launches, collaborations and the marketing focuses
  • Train the local team for their newsletter campaigns management
  • Ensure a daily support to the local team and challenge on analytics and main KPIs
  • Strong communication with internal departments (Marketing, Data, Swatch Club, Retail, IT) & Flik Flak brand.
  • Monitor and constantly improve the campaigns based on testing
  • Track and analyse visitors behaviour on the platforms using Web Analytics
  • Act as a project and digital marketing all-rounder
Profile

Besides your positive, open-minded personality, you are creative, autonomous and highly flexible in the management of your tasks. You are a team player, as well as a responsible and dynamic individual with high communication and negotiation skills.

Professional Requirements

You bring an academic degree in marketing, communication or business of fast moving consumer industry and 3 years’ experience in a similar position in a digital agency preferred. In addition, you bring previous experience with Emarsys and/or SalesForce Marketing Cloud. Besides your strong interest for new digital technologies and developments, you have an understanding of HTML.

You have good knowledge and are experienced with integrated marketing campaigns and digital business strategies. Moreover, you can demonstrate strong experience in the management of complex and multinational projects. Your very good knowledge in a broad range of digital marketing practices and your strong understanding of the customer centric approach are important. The knowledge of graphic design tools is a plus.

Languages

In addition, you possess excellent communications skills and are fluent in English (mandatory), German and/or French.
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Deadline: 10-05-2024

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