EMEA Marketing Manager Specialty Compounds

Job content

Position Summary

The EMEA Marketing Manager will drive the regional translation of the business strategy into actionable sales and marketing growth plans. With his/her deep insight of the plastics industry, customers, markets and segments this role will be critical to convert insights to action and play a role model within the business organization for profitable growth. Within a change environment of becoming more customer centric and focused, this role will be critical for influencing business decisions and become a trusted partner and key stakeholder of the regional business team.

The Regional Marketing Manager is mastering strategic marketing tools and methodologies e.g. segmentation/targeting/value proposition development and has a proven track record of successful implementations of growth strategies and projects. This critical marketing generalist understands data and can provide insights, uses analytics to support decision making and planning. A deep value-based management mindset will be needed to implement and execute value-based pricing strategies and concepts. Finally his/her creative and communicative skills will help him/her to develop and launch industry leading marketing collaterals and marketing tools (incl. Digital and CRM).

Open to learn and explore, this marketing leader will always look for adjacencies or totally new applications outside existing markets and segments. This vacancy is a great chance for every B2B Marketing Leader who is looking for a new challenge where know how, experience and creativity is needed to drive business impact and drive continuous improvement to profitable growth above the market.

Cabot Specialty Compounds is a leading global supplier of black masterbatches and conductive compounds to a variety of industries from Agriculture into Transportation through Packaging and Infrastructure. The Specialty Compounds business develops formulations that, combined with Cabot expertise in carbon black, deliver improved performance to our customers. Our business has an established global presence with plants in Europe, Middle East, North America and Asia allowing us to consistently serve global customers. We can leverage Cabot application development expertise from our technical centers in USA (Billerica), Belgium (Pepinster) and China (Shanghai), enabling us to bring the best support to customers wherever they are.

Job Responsibilities

Regional Marketing Strategy Development & Execution

• Acts as thought partner to Regional Leadership; provides regional perspectives and contributions to the translation of global segment strategies into regional execution. Develops regional marketing strategy to maximize profit, variable margin, sales revenue and market share. Provides in depth strategic marketing knowledge to the business growth plan including market trends, segmentation/targeting/positioning and includes competitive analysis, value-based selling and new market development activities.
• Stays abreast of customer requirements and trends to proactively identify new business opportunities and drive growth in the region. Ensures sales prospecting activities are in alignment with overall strategic priorities as identified by global marketing.
• Compiles and analyzes market position information separated by market share segments, competition, functional substitutes and industry trends.
• Defines strategic pricing guidelines and understands market price sensitivity and value drivers to maximize business profitability and optimize future growth.
  

Product and Market Development

• Work with regions to translate business plan / marketing strategy to key developments at region level.
• Evaluates and drives new product development (e.g. regional pipeline and stage gate) against market opportunities/challenges and compatibility with Cabot’s strengths and business strategy. Together with Business Development and/or Regional Product
• Development aligns on product launch criteria / target / pricing for the region and setting up successful product positioning and value proposition.
• Lead new commercial continuous improvement initiatives in the region (e.g. value-based pricing, Commercial and Marketing Excellence (Find /Win) to support market development initiatives) and drive outcomes into business results.
• Leverage opportunities, products and knowledge of workstreams across regions
  

Regional marketing plan

• Communicate marketing and segment strategies to Sales, Tech Services, and Manufacturing; training of sales and distribution in marketing execution and tools
• Execute new product launches
• Capture market intelligence and develop insights, share globally and regionally
• Support distribution channel, providing distributors with marketing tools
• Generate leads for targeted products and following conversion into sale
• Identifies regional marketing communications opportunities and coordinates with global Marketing Communications group; Supports regional events (trade shows, distribution events, etc.) as needed.
  
  

Requirements

• Technical Applications Knowledge. Knowledgeable about Cabot’s technical capabilities and applications and how they complement performance of customer.
• Analytical Ability & Intelligence. Ability to identify and analyze what is important and recognize depth of analysis needed. Ability to interpret and synthesize issues in order to draw conclusions.
• Business Savvy. Knowledgeable about functional elements, which are important for business profitability. Able to ‘talk business’ at high levels.
• Commercial Skills. Has deep knowledge about the markets and applications in which our products add value and demonstrates ability to effectively capture value.
• Communications & Presentation Skills. Ability to engage with the organization in a manner that is timely, relevant and appropriate to the environment.
• New Business Mindset. Ability to use knowledge of Cabot’s capabilities to seek out and identify opportunities where Cabot can provide solutions to customers’ needs.
• Organization Integration & Engagement. Ability to work in close alignment with people from other functions and influence/engage others to address issues, resolve conflicts and influence without authority. Be a change agent towards a customer focused organization (mindset).
• Project Ownership & Management. Ability to take ownership for ensuring desired outcome of project and establish and monitor milestones towards objectives.
• Strategic Mindset Ability to determine what needs to be done to move business forward and stay on track towards realization of vision.
• Bachelor/University degree in Business, Engineering or Marketing. Knowledge of Marketing theories and practices. Master’s/Graduate/MBA degree a plus;
• 8+ years’ experience in industry preferably within both commercial and marketing functions.
  
  

About Cabot

Cabot Corporation is a leading global specialty chemicals and performance materials company headquartered in Boston, Massachusetts, USA.

We strive to be the most innovative, respected and responsible leader in our markets — delivering performance that makes a difference. As a market leader we collaborate with customers to find innovative solutions that will help them advance their own products for a wide range of industries, from transportation and infrastructure to environment and consumer goods. Our customers worldwide trust our solutions to help them address their needs and accelerate innovation in key applications — creating value and delivering an advantage over the competition. To learn more about Cabot products and applications please click here .

Our culture is based on four core values: respect, integrity, responsibility and excellence in everything we do. We understand and value the power of diversity and collaboration. We strive to create an environment that is conducive to the spirit of entrepreneurship, innovation and accountability, and empowers every team member to take responsibility for the execution of our strategy. We support and encourage our people to share ideas and explore ways to do things differently. Our passion for excellence and commitment to creating value and business success creates a culture in which everyone can contribute. We are known as one of the global leaders in safety, health and environmental performance and we continuously invest in sustainability, motivated in large part by the commitment and drive of our colleagues around the world. Read more about Cabot responsibility here .

Our global network consists of over 40 manufacturing facilities throughout North America, South America, EMEA, and APAC regions. Learn more about about our Regional Headquarters in Schaffhausen here .

Job Summary

• Requisition ID: 2021-9845
• # of Openings: 1
• Position Type: Regular Full-Time
• Location: CH-Schaffhausen