Brand Manager Switzerland (m/f/d)

Part of Tripadvisor, TheFork is the leading European restaurant booking platform, providing an online and mobile service to internet users to find, select and book restaurants.

TheFork connects restaurants and diners via TheFork (website and application), as well as through Tripadvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type and average price), consult their reviews, check real-time availability and instantly book online. For restaurants, TheFork provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations and ultimately improve service and revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel and hotel industries.

TheFork team aims to inspire and enable people to confidently discover, experience and share food. We operate under a shared set of values that define how we do business and how we interact with our colleagues, our partners, our customers and our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

We are looking for an experienced and passionate Brand Manager for Switzerland to join our expanding marketing team in DACH region. You will be in charge of making TheFork the most desirable brand to support our business objectives. You will ensure a consistent brand experience across all customer touch points.

What you will do :

You will be responsible in Switzerland on B2C & B2B sides :

• Local implementation of brand guidelines

• Local storytelling definition and activation

LOCAL BRAND STRATEGY MANAGEMENT

• Responsible for defining the brand strategy for Switzerland to match the different goals (launch of the brand in German swiss speaking region, improve global brand awareness, support product launch, etc...) and in line with global brand strategy

• Support the Senior brand manager and the Head of Marketing in the selection of the relevant media planning (display, radio, TV, partnerships), KPIs monitoring and measure media impact with the help of central team

• Chose the relevant external events (food, tech and other places of influence), where TheFork has to be present and define the appropriate calendar

• Identify and establish the relevant brand partnerships

LOCAL B2C & B2B COMMUNICATION CONTENT

• Copy Writing : imagine the next "inspirational" campaigns and build the content for B2C & support B2B in French & German (CRM, Blog, Social media)

• Defines key communication messages, key themes of the yearly marketing plan (« marronniers ») and their orchestration during the year – in collaboration with CRM, restaurant offer, sales…

• Responsible for defining and producing all marketing-related content (written and visual) to « package » the offer, within brand guidelines

• Responsible for defining and producing all brand-related content for local external communication supports in collaboration with relevant local and international teams

• Responsible for written content in all touchpoints (press releases, blog articles, banners, social media post & stories, press tool kit, presentations, sales kit, etc...)

PUBLIC RELATIONS, LOCAL COMMUNITY AND SOCIAL MEDIA ACTIVATION

• Defines PR strategy and calendar (B2B and B2C) and pilot the PR agency

• Defines and roll out local community/ influencers plan and social media strategy in line with brand strategy and guidelines

• In charge of day-to-day community and influencers activation

• Operates day-to-day management of social media

• Audits TheFork presence in all social networks and make recommendations on how to optimize/ improve it

• Defines and pilot the social media and PR – related KPIs

CUSTOMER SATISFACTION MANAGEMENT & MONITORING

• Follow up brand awareness, NPS and irritants

• Make recommendations to improve those KPIs

Who you are :

Main competences:

• Master’s Degree in Marketing studies

• You’ve already had a first experience in brand management within or with a Press Agency

• You love writing and you are recognized for your excellent written communication skills and your ability to create inspiring content (Press Release, post, stories, blog articles, presentation)

• Excellent project management, organizational and planning skills

• Understanding of the digital marketing, and the complementarity between ON and OFFLINE campaigns

• You master social media

• A wide degree of creativity

• You are rigorous & pay attention to details

• Native level of french, fluent in English, fluent in German (min C1 level)

• You love food

What we offer

• A permanent Contract - Full time - 100%

• Start date : 01/06/21

• Interesting Benefit Package

• International working team & environment

• Great office in the city center of Geneva near the lake (Eaux - Vives)

Our Values, our culture:

We strongly believe in our values, which are the pillars of our culture. We use them every day at TheFork, when we make decisions, collaborate as a team or respond to our customers.

These values are fundamental to us and we like talking about them more than anything else.

• #ActLikeAnOwner

• #WeAreBetterTogether

• #WeNeverStopLearning

• #WeLoveOurCustomers

• #SpeedWins

• #WeBelieveInTransparency

#LI-MH1