E-business Data and Analytics Manager Nescafé

☞ Nestlé

Vue: 169

Jour de mise à jour: 18-03-2024

Localisation: Vevey Vaud VD

Catégorie: Marketing / RP

Industrie: Food Beverage Services Beverage Manufacturing Manufacturing

Type d’emploi: Full-time

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le contenu du travail

Position Snapshot

Location: Vevey, Switzerland

Or virtual location (Major Nestlé Offices within Europe)

Company: Nestlé

Act. Rate: Full time, 100%

Type of contract: Permanent

Modern “smart office” locations providing agile & collaborative workspaces

Dynamic international working environment

Position Summary

The Nescafé Category is looking for an E-Business Data and Analytics Manager responsible for designing and implementing the Coffee Data hub.

Reporting directly to the NEMENA Coffee E-Business Lead, you will be in charge of analyzing and identifying opportunities from data sources, uncovering actionable insights, translating into recommendations and meaningful summaries that will influence leadership decisions.

In this fast-paced and challenging environment, it is all about better serving consumers, more effectively and understanding their needs by leveraging technology.

A day in the life of an E-Business Data & Analytics Manager Nescafé

  • Inputs into brand marketing plans on data requirements, support and guide marketing investment decisions and activations, and proactively develop actionable insights and recommendation to improve acquisitions, conversion, and customer activations.
  • Works with Website / Search and CRM / Service managers and insights teams to provide an understanding of how consumers interact with our products across our digital platforms.
  • Leads technical data integration plan across Coffee brands ecosystem, including governance.
  • Defines and aligns the reference document of taxonomy applicable to Coffee EMENA category.
  • Participates in the design, set up and evaluation of A/B and multivariate testing.
  • Develops a data driven culture at Coffee EMENA and stays up to date on the latest tools and industry trends for all facets of digital and consumer experience marketing.
  • Accounts for the quality and accuracy of data, service and thought leadership - in line with strategy/priorities established by the eBusiness team and markets, according to agreed roadmap.

What Will Make You Successful
  • At least 5 years in a Category Data and analytics Manager role.
  • Experience in generating and presenting insights from marketing data.
  • Data visualization techniques and data story telling.
  • Understand how to design, build, and integrate data from various sources.
  • Strong problem-solving bias to establish efficient and automated processes for data.
  • Familiar with Computational Marketing / Advertising areas: audience modelling, real time performance marketing, and predictive analysis.
  • Up to date with latest cutting-edge analytics technologies / techniques.
  • Experience in conducting quantitative and qualitative pilot and tests across different markets and scale them up.
  • Fluent in English, another European language a plus.
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win.

We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.

Be a force for good. Join Nestlé and visit us on www.nestle.com.
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Date limite: 02-05-2024

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