Global Marketing Automation Lead

At Board, we help enterprises plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform. Trusted by thousands of leading organizations, over the last 28 years we have designed our Product with enterprise planning agility in mind and the passionate care of our people as our main driver.

We strongly believe every colleague brings unique value to our whole. We collaborate openly and effectively to deliver results and celebrate our shared success, thrive on innovation and embrace a growth mindset to aim higher every day.

If you’re a forward-thinker looking for the great next step in your career within an innovative and collaborative environment, Board is the right workplace for you!

We are currently looking for a dynamic, and results-driven Global Marketing Automation Lead to join our Global Marketing Operations Team.

Reporting to the VP Marketing Operations, you will collaborate with both the Global and Field Marketing to deliver a seamless stakeholder experience and propel the marketing department to success by managing and optimizing our marketing automation system (Marketo), while ensuring best practices in marketing automation and marketing campaign design and execution.

You will utilize your marketing automation expertise to drive the execution of Board’s marketing strategy, translate business requirements into technical implementation details and achieve desired outcomes through efficient implementation of complex marketing campaigns.

You will be also responsible for the integration of our marketing automation technology with other internal and external marketing systems and for the 2nd level user base support.

Main duties:

• Subject matter expert on Marketo proactively driving best practice and adoption of marketing automation technology for operational excellence and ROI
• Marketo Execution: Design complex campaigns and assist on implementing and execution of advanced marketing automation programs for the global roll out
• Marketo System Management: Administrate and optimize the marketing automation system including regular system check-ups (proper functioning of emails, landing pages, marketing eligible database, campaign templates, and campaign flows etc.), while evaluating, implementing, and maintaining new technologies including add-on apps to improve campaign performance
• Marketo Process & Workflows: Define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns, own the workflows and SLAs for processes such as lead scoring, lead routing, lead targeting, A/B testing, deliverability, drip campaigns and trigger-based workflows
• Marketo Analytics and Insight: Track and recommend data-driven optimization of campaigns to improve results; measure attribution from multiple customer touch points to present a singular picture of what is working
• Marketo User Support & Training: Provide 2nd level user support and regular training on the best practices in marketing automation to regional marketing operations specialists and new starters in Global demand gen and field marketing

What we look for:

• Marketo Certified Expert (now called Adobe Certified Expert)
• Marketo Certified Solutions Architect is a plus
• Additional Marketo Certifications are preferred
• Minimum of 3-5 years of experience using Marketo as Admin
• Educational background in Computer Science, Business Administration or equivalent experience required
• Ability to translate marketing campaign conceptual ideas into technical execution
• Expert setting up, testing and trouble-shooting campaigns in Marketo
• Experience with managing campaign execution across multiple channels, the logics of Marketo, segmentation, integration in the corporate website, scoring and nurturing, A/B and Multivariate Testing as well as opt in/out procedures (GDPR, CAN SPAM Compliance)
• ABM Marketing oriented and familiarity with UTMs as well reporting analysis
• Well-versed in Web Personalization, (Experience with Marketo Web Personalization and Google Optimize is a plus)
• Experience with integrated testing, migrations, and implementation/release processes
• Good knowledge of Salesforce platform
• Strong problem-solving skills, attention to detail and excellent communication skills
• Ability to work with cross-functional teams and in agile environment, adapt rapidly to organizational needs and prioritize tasks accordingly
• Fluency in English is mandatory

Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!

Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.

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