Global Marketing Campaigns Lead

Job content

The Position

Who We AreDoing now what patients need next. A pioneer in the development of blood glucose monitoring and insulin delivery systems, Roche Diabetes Care is committed to helping people with diabetes everywhere in the world think less about their daily diabetes routine, so they can get true relief, day and night. We offer a broad portfolio of solutions for both people with diabetes and their professionals - from blood glucose monitoring to information management to insulin delivery to continuous glucose monitoring. Our aim is to offer innovative products, services and comprehensive solutions for convenient, efficient and effective diabetes management. We are strongly committed to a diverse and inclusive workplace. We strive to build teams that represent a range of backgrounds, perspectives, and skills. Embracing diversity enables us to create a great place to work and to innovate for patients.The OpportunityWe aim to further shape and advance the way diabetes is treated by leveraging our integrated Personalised Diabetes Management approach (iPDM) - a holistic, patient-centric concept to diabetes management that includes connected devices, services, and digital solutions in an open ecosystem which will contribute to limiting the progression of the disease, and improving outcomes thus eventually promoting healthcare system sustainability. In order to do so, we are continuously refining our internal structures and processes to best serve evolving customer and market demand in a seamless and agile way. This enables us to deliver on our commitment to augment access to the most innovative iPDM solutions tailored to the needs of people with diabetes, their caregivers, and healthcare systems - today and in the future. As Global Marketing Campaigns Lead you will manage customer-centric campaign strategy, execution and implementation for Roche Diabetes Care to drive promotional activities resulting in customer and user growth and engagement and retention.

Your Key Responsibilities

• Develop, align and execute stellar customer-centric and KPI-driven campaign strategy and tactics across multiple target groups in line with brand strategy and business objectives
• Act as global thought leader for product and brand marketing, hereby leveraging strategic insight to develop credible value propositions, messaging and campaign positioning as well as best-in-class and innovative creative
• Possessing stakeholder engagement and management skills will be key in driving alignment and synergies across the network, across different teams and organisational levels
• Managing multifaceted campaign activations with the ability to balance competing priorities and adapt to changing priorities.;
• Understand marketing trends and channels that increase demand generation and brand equity
• Centralised campaign execution: Manage implementation of global campaign strategy and execution globally together with CXM Network colleagues and act as strategic advisor & consultant to CX & Marketing Networks, including local Marketing teams
• Actively increase creative management experience within the Customer Experience and Marketing team
• Process foundations and collaboration frameworks: Help shape and streamline processes within the overall CXM team and make relevant decisions in order to deliver on projects in a timely and efficient manner (e.g. approval process of promotional communications)
• KPI framework: Foster and develop data-driven approaches to campaign and creative (A/B testing, campaign ROI) to drive measurable KPIs and evaluate their effectiveness
• Ensure compliance with regulatory policies and procedures

Professional ExperienceEssential skills for your mission

• Area of expertise with strategic relevance for Diabetes Care - 8+ years marketing and communications leadership experience, preferably in the field of diabetes management
• Demonstrated experience leading teams and managing global to regional marketing execution
• Experience in regulated industries such as medical, financial, travel etc. appreciated, but not mandatory
• Agency experience is a huge plus (creative agency, digital marketing)
• Experience in agile work environments is a plus

Specialist Knowledge

• Holistic knowledge and understanding of integrated Customer Experience and Marketing domains
• Demonstrated international marketing management capabilities
• Proven experience managing distributed teams and agency resources
• Leadership & intrapreneurship: ability to act as influencer, program manager and doer, navigating ambiguity and delivering results; lead teams in a matrix environment; hands-on player-coach as needed
• Act as a role model for future matrix leaders
• Highly collaborative and team-driven; strong virtual and face-to-face communication skills
• At ease in an international environment, strong cross-cultural awareness as well as multi-matrix organisations (global-local)
• Strong project and program management skills; ability to bring simplicity and clarity to complex, ambiguous topics
• Business process design: demonstrated ability to understand, analyse and shape customer systems and processes
• Work with a sense of urgency, highly result-oriented, exhibit a direct, straightforward "servant leadership" style
• Excellent networking, interpersonal and communication skills, team player, with outstanding organisational and matrix management skills
• Highly outcome and impact- and data driven as well as analytical mindset
• Ability to travel up to 40% of the time (post-COVID-19)
• We experiment & learn

What do we offer?We offer competitive compensation and excellent social benefits like flexible work schedule and home office policies, medical insurance, pension plan, allowances for marriage and birth, training related to your career development, gym, meal allowance, flexible remuneration scheme with its fiscal advantages and other benefitshttps://youtu.be/Jtm7g7fBnlQ#DigitechSpain#Who we areAt Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.Roche is an Equal Opportunity Employer.