Job content
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
Working with Robotics & Discrete Automation, you will be responsible in defining, planning, and ensuring implementation of marketing strategies in the area of demand generation in assigned area to meet Business Line objectives in line with global strategy.
Your responsibilities
- Responsible for creating, planning and implementing the global marketing strategies for assigned segments in accordance with the Business and Business Line strategy.
- Define global marketing targets and ensure these are achieved, main focus on demand generation.
- Plan and Prepare global campaigns and support local and regional implementation.
- Support Business Lines globally and locally to create and implement a marketing plan.
- Ensure the markets globally are well monitored and followed up by developing and maintaining efficient marketing tools.
- Define quality metrics for global marketing initiatives.
- Review and evaluate results upon completion of the activities.
- Coach, motivate and develop colleagues.
- Drive and ensure knowledge sharing and cross-collaboration.
Your background
- Master’s or Bachelor’s degree in Marketing or similar field
- Minimum 5 years’ experience as International Marketing Manager in B2B environment
- Minimum 8 years’ work experience
- Proven track record in sales campaign creation and demand generation development
- Experience with CRM and marketing automation tools (Salesforce, Pardot, etc.)
- Excellent communication skills
- Fluent in English
More about us
ABB Robotics & Discrete Automation is a pioneer in robotics, machine automation and digital services, providing innovative solutions for a diverse range of industries, from automotive to electronics to logistics. As one of the world’s leading robotics and machine automation suppliers, we have shipped over 500,000 robot solutions. We help our customers of all sizes to increase productivity, flexibility and simplicity and to improve output quality. We support their transition towards the connected and collaborative factory of the future. ABB Robotics & Discrete Automation employs more than 11,000 people at over 100 locations in more than 53 countries. www.abb.com/robotics. Global Talent Acquisition Team, ABB Asea Brown Boveri Ltd. Let’s write the future. Together. www.abb.com/careers We reserve the right to withdraw this posting at any time.
Deadline: 10-05-2024
Click to apply for free candidate
Report job
SIMILAR JOBS
-
⏰ 03-05-2024🌏 Zürich, Zürich ZH
-
⏰ 22-04-2024🌏 Zürich, Zürich ZH
-
💸 $50/hr - $50/hr⏰ 07-05-2024🌏 Zürich, Zürich ZH
-
⏰ 24-04-2024🌏 Zürich, Zürich ZH
-
⏰ 22-04-2024🌏 Zürich, Zürich ZH
-
⏰ 22-04-2024🌏 Stäfa, Zürich ZH
-
⏰ 22-04-2024🌏 Zürich, Zürich ZH
-
⏰ 24-04-2024🌏 Zürich, Zürich ZH
-
⏰ 06-05-2024🌏 Wallisellen, Zürich ZH
-
⏰ 22-04-2024🌏 Opfikon, Zürich ZH