Global Senior Marketing Manager System Professional

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Global SENIOR Marketing Manager System ProfessionalAbout The Wella CompanyTogether, WE enable individuals to look, feel, and be their true selves.Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.For additional information about the Wella Company please visit www.wellacompany.com .THE ROLEAs a Senior Marketing Manager, Global System Professional, you will be responsible to help deliver penetration and market share growth for a leading prestige professional haircare brand. You will be developing and executing global marketing plans to drive sustainable growth across multiple category segments:

• Co-lead 5 years brand product innovation masterplan and activities for System Professional to sustain brand growth
• Bring to life brand innovations from project brief, financials, packaging design, to 360 activation and markets deployment
• Build base business activation masterplan and activities fit for win for the different markets & sales channels
• Own the brand fundamentals and visual identity
• Lead brand partnerships
• Manage global brand budget with accuracy
• Coach junior members of the Marketing team
• Lead multifunctional team

Key Responsibilities Brand IMP/AMP masterplan

• Identify right ongoing support model to sustain brand growth
• Work hand in hand with commercial functions to oversee all activities and ensure brand delivers on targets
• Align IMP/AMP with company management, supporting its deployment to critical channels and top markets
• Remain aware of latest sustainable innovations in markets
• Quantify investment needed and SOP to expect from every activity

Brand innovations

• Lead product and service commercial innovations through internal alignment processes
• Become expert of salon top consumers and stylists’ targets to derive strong insights and meaningful product and services ideas
• Lead the multi-functional global design team including R&D, CMI, Trade Marketing, Education, Finance and Product Supply to deliver the best consumer and stylist proposition to life in due time, including brief new product and service innovations
• Brief new service innovations to Education / external partners
• Work with agencies to work on packaging designs , develop toolbox and support new product launches.
• Lead toolbox development from strategy (360 assets across touchpoints) to execution of assets and deployment to markets

Brand fundamentals

• Manage all brand partnerships and ensure excellent relationships with them, collaborating with external agencies (Pack Design, Communication, Digital, Media) to coordinate and synchronize the plan on future innovation and commercial activations
• Be the owner and guardian of the brand equity, visual identity, tone of voice, ensuring holistic design across all touch points and communication campaigns, ensure fit of individual brand positioning into overall brand architecture
• Develop communication strategy and holistic toolboxes for salon, stores and e-com as part of the channel eco-system.
• Owner of global marketing assets ensuring right deployment to markets and tracking brand visual rights

Brand budget

• Manage brands yearly costs, optimize spend where possible maximizing working media vs non-working media
• Track every brand spend and ensure suppliers are paid in time
• Connect with finance teams to give Quarterly budget reports
• Pitch for extra budget needs to top management in a timely manner
• Recommend brand budget split for following fiscal year

Qualifications

• Master’s degree in marketing, Business management or Economics
• 5-7 years including global / regional marketing experience in both design AND delivery
• Strong track record of strategic view, ability to energize team and execute strategy
• Strong track record of autonomous problem-solving with minimal guidance/ lead team involvement
• Passionate about corporate, brand values and beauty trends
• Creative mindset, and always up to date on the latest trends in sustainable marketing
• A growth mindset, with ownership, accountability, autonomy and evidence of agility (Mental, People, Change, Results, Self-Awareness)
• Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel
• Data driven and focus on excellent execution, innovative and creative thinker
• Comfortable working with tight deadlines in a complex organization, with various internal partners & external agency partners Experience in the salon industry is a plus
• Experience in local marketing is a plus
• English mandatory any other language is a plus

EEO OPPORTUNITIESWe offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairsWe strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.English - Please click on this link to review the Notification of Equal Opportunity Rights posterEspañol - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo#wellacareers