Head Of Marketing

Job content

Job description
Stridely is looking for a Marketing Manager to join our team in Mendrisio (Switzerland) and manage all marketing activities at European level. In this role, you’ll develop and execute strategies to help fill the top of the funnel within our portfolio companies. You will plan, execute, coordinate and report on multi-channel activities to drive qualified leads for multiple company’s branches.

Responsibilities:

Help define the company’s brand positioning and storytelling based on our unique value proposition (tech company created by publishers for publishers) across target countries and audiences
Help assess and identify growth opportunities for new and existing portfolio products and strategize marketing, sales, and product programs that can be quickly executed and measured
Formulation of a marketing and comms execution plan, including resource allocation
Plan, create, execute, and report on marketing campaigns that drive leads and ROI
Analyze data to determine campaign and marketing spend efficiency; manage performance tracking of marketing activities for subsidiaries to ensure revenue goals and KPI’s are being met or exceeded
Work closely with the Publisher Relations and Sales teams to prioritize subsidiary projects and system needs and secure appropriate resourcing
Manage the coordination of month-end marketing reporting meetings with subsidiary stakeholders to track performance, project progress and collaborate on key deliverables
Manage the creation of various marketing assets such as: corporate presentations, press releases, corporate website, email content, campaign creation, landing pages, and marketing automation workflows

Qualifications:

5+ years of experience in growth marketing for B2B
Prior management of marketing activities and budgets
Proven ability to think strategically, problem solve and confidently make decisions based on prior experience and situational awareness
Excellent data analysis skills and attention to detail
Exceptional project management and presentation skills
Proven ability to successfully communicate across all levels of an organization both internally and externally
Team-oriented personality
Must be fluent in English and Italian

Preferred qualifications:

Previous experience working in the ad tech industry (publisher, agency, ad network)
Italian and Spanish speaking is a plus
*

Job Type: Full-time

Pay: CHF40,000.00 - CHF60,000.00 per year