Integrated Media Manager

IKEA

View: 169

Update day: 21-03-2024

Location: Spreitenbach Aargau AG

Category: Marketing / PR

Industry: Retail

Job type: Full-time

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Job content

WHO YOU ARE
You will lead the Integrated Media team, defining strategy and budget for utilization of each media channel to maximize marketing ROI. You are responsible for the planning, creation, implementation, optimization and analysis of campaigns.

•You have relevant qualifications in Marketing with broad knowledge of Marketing Technology.
•You have strong interpersonal skills with the ability to lead, inspire and build trustful relationships with both internal and external partners.
•You have strong analytical, strategic, and problem-solving skills with the ability to make decisions with speed and simplicity.
•You have deep knowledge of media landscape and interplay between paid, earned and owned channels, on and offline.
•You have an affinity for numbers and deep knowledge of budgeting for multichannel marketing.
•You are fluent in English and German both verbal and written.

A DAY IN YOUR LIFE WITH US
•Responsible for proactively contributing to the marketing plan and output in order to deliver to the common objectives and goals.
•Responsible for leading the Integrated Media team and driving the totality of the IKEA offering to the market through all paid media.
•In collaboration with the Communication team, manage the strategy, planning, execution and optimizing the use of owned, earned and paid media channels to maximize commercial impact, drive business results and improve cost efficiency of results.
•Responsible for managing local media agency relationships to meet Country Marketing needs and improve ROI of Marketing.
•Responsible for securing metrics to understand media performance and identify needs and gaps to meet business and marketing objectives.
•Responsible for securing good media governance and accountability by leading the work with media agencies and key media and platform vendors.

ABOUT THIS WORK AREA
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.


Please submit your application online and make sure to include your CV, motivation letter and any other relevant documents. Unfortunately, paper applications cannot be taken into consideration.
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Deadline: 05-05-2024

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