Brand Manager Nespresso Vertuo

☞ Nestlé Nespresso SA

見る: 254

更新日: 24-04-2024

場所: La Tour-de-Peilz Vaud VD

カテゴリー: マーケティング/ PR

業界: Consumer Goods Food & Beverages Food Production

ジョブタイプ: Full-time

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仕事内容

Position Snapshot

Location: La Tour de Peilz, Switzerland

Company: Nestlé Nespresso Switzerland

Permanent Contract

Full-Time, Act. Rate 100%

Start date: November 2021

Position Summary

Nestlé Nespresso has been one of the most successful operating unit of the Nestlé Group, the world’s leading food, beverage, nutrition and wellness company. It has pioneered the portioned coffee market to provide premium coffees and related products/services, both in-home and out-of-home. While benefiting from Nestlé’s expertise, Nestlé Nespresso is a strategic business unit in its own right, with its unique business model, having the end-to-end responsibility from coffee sourcing to marketing, delivering premium coffee products and services to the end-consumer through its diverse sales channels (Retail, e-Commerce, CRC). Find out more about us on www.nespresso.com/careers

The Brand Manager Vertuois responsible for managing and developing the Vertuo range by leading the coffee strategy development and implementation, through both HQ-driven and local initiatives, to contribute to the overall business ambition. Act as the guardian of the brand and Vertuo range across all marketing and commercial initiatives.

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

A Day in the Life of a Brand Manager Vertuo

  • Build the annual Vertuo brand plan including the entire marketing mix (product, placement, price, promotion)
  • Achieve annual and monthly forecasts in collaboration with internal teams and monitor market trends and competitive landscape
  • Successfully launch defined communication campaigns by building relevant campaign plans and collaborate with creative agencies
  • Act as a single point of contact and ensure key stakeholders and streams are aligned on desired outcome and deploy projects successfully from implementation to post-launch analysis
  • Lead different and diverse ad hoc projects within product marketing scope

What Will Make You Successful
  • University degree in Marketing, Commercial or equivalent
  • Min 5 years’ experience as Product/Brand Manager, other Generating Demand function such as Category Management
  • Worked for an organization with leading brands and a strong commercial mindset
  • Experience in complex project management, managing both internal stakeholders and external agencies
  • Experience as Campaign/Project Manager in a direct-to-consumer organization is a plus
  • Mother tongue French and/or German, fluent in English language
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win.

We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.

Be a force for good. Join Nestlé and visit us on www.nestle.com.
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締切: 08-06-2024

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