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Data CRM Project Manager
見る: 170
更新日: 21-03-2024
カテゴリー: マーケティング/ PR
業界: Food Beverage Services Beverage Manufacturing Manufacturing
ジョブタイプ: Full-time
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仕事内容
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.Position Snapshot
Location: La Tour-de-Peilz, Switzerland
Company: Nespresso Switzerland
Act. Rate: Full-Time Act. Rate 100%
Type of contact: Permanent contract
Genuine opportunities for career and personal development
Modern “smart office” locations providing agile & collaborative workspaces
Dynamic international working environment
Position Summary
Attractive additional benefits
As a “Data CRM Project Manager”, you will turn big data into valuable business recommendations to maximize customer value. In this role you will copilot campaign orchestration with our marketing and commercial teams, with full ownership and accountability of all CRM data aspects from the targeting strategy to the deployment and post assessment.
We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.
A Day in the Life of a Data CRM Project Manager
- Pre-launch (volumes estimation and forecast) and post-launch KPIs assessment of campaigns and activations including recommendations through database analysis (SQL language) and Data Management tool (SPSS Modeler)
- Deliver ad hoc customer-based analyzes that drive market strategy and liaise with external data mining agencies for specific needs
- Collect and combine external data (e.g. market trends, consumers and competitors) with internal data (e.g. channels, key campaigns and ongoing programs)
- Strongly influence business strategy based on data learnings and business acumen. Quickly and proactively turn insights into clear and concise actionable business recommendations
- Provide periodic reporting on KPI’s and expected developments to market stakeholders, sales channels and HQ
- Direct Marketing / CRM experience within a FMCG, Telecommunication or Digital Company
- Customer Base analysis and KPIs reporting (Data mining is a plus)
- Campaign Management (Adobe Campaign is a plus)
- Data Management Tool (SPSS Modeler)
- Project Management skills
- Degree in Mathematics / Statistics / Economics
- Fluent in English / French (German is a plus)
We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.
Be a force for good. Join Nestlé and visit us on www.nestle.com.
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締切: 05-05-2024
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