Global B2C Strategy Manager

☞ Nestlé Nespresso SA

見る: 310

更新日: 26-03-2024

場所: Lausanne Vaud VD

カテゴリー: マーケティング/ PR

業界: Consumer Goods Food & Beverages Food Production

ジョブタイプ: Full-time

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仕事内容

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Position Snapshot

Location: Lausanne, Switzerland

Company: Nespresso International

Act. Rate: Full-Time

Type of contact: Permanent contract

Genuine opportunities for career and personal development

Modern “smart office” locations providing agile & collaborative workspaces

Dynamic international working environment

Position Summary

As a Global B2C Strategy Manager, you will drive the B2C Omni-channel Strategy that will maximize the Customer Experience and therefore deliver the Growth ambition. In this position, you will define a B2C omni-channel strategy that will serve as the framework to define the role and contribution of each channels going forward. You will identify, quantify and co-lead key transversal (omni-channel) initiatives that support Nespresso Growth Ambition. You will actively contribute to the cascading and execution of the B2C Nespresso strategy also act as the omni-channel ambassador within the B2C team and beyond.

A day in the life of a Global B2C Strategy Manager
  • Leveraging internal data & insights as well as external benchmark, develop an omni-channel strategy framework to deliver the highest CX while maximizing revenue and optimizing OPEX/CAPEX
  • Connect & map all Customer Journey touchpoints and identify pain points, gaps and opportunities on the CX
  • Provide a set of omni-channel KPIs that will support the deployment and measure the success of the omni-channel strategy
  • Ensure consistency with the global Nespresso strategy and functional priorities
  • Lead the communication related to the development and execution of the strategy to all stakeholders
  • Connect and collaborate closely with the Channels Head to translate the omni-channel strategy into channel specific strategies and initiatives and follow-up on their deployment and execution
  • Implementation of Goal Alignment at B2C Mancom team level
  • Define Key Business Tracking KPI and identify key areas of focus / improvement
  • Strong connection with Corporate Strategy, F&C dept, Zones and NCB to support an effective and aligned omni-channel Strategy Management

What Will Make You Successful
  • Degree in Economics, MBA or equivalent
  • 10 years business experience
  • Significant experience in stakeholder management and working with senior management
  • Previous experience as Strategy Development Manager
  • Expertise and/or exposure the Direct-to-Consumer, Omni-channel business model and Customer Experience
  • Strong Project Management Experience in an International / Challenging Environment
  • Fluent in English

At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win.

We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.

Be a force for good. Join Nestlé and visit us on www.nestle.com.
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締切: 10-05-2024

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