6-month Traineeship for Ukrainian Refugees - Digital Marketing

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Franke is a world leading provider of products and solutions for residential kitchens, professional foodservice and coffee preparation established in 40 countries. At Franke, we want to make everything we do wonderful - from what we manufacture and design, to the way we deal with our partners, customers and each other.

Franke Coffee Systems, a division of the Franke Group, is a world-leading solution provider of fully automatic coffee machines for professional coffee making. Our passion for the best coffee quality motivates us to elevate the customer experience through state-of-the-art innovations. Learn more at coffee.franke.com

We are committed to showing solidarity for Ukrainian refugees by offering an inclusive environment to learn new professional skills and be part of a multicultural community. Franke is rolling out diverse 6-month traineeship opportunities in Switzerland. We provide support and on-the-job learning where you can take pride in your responsibilities.

The main purpose of the Trainee in Digital Marketing is to ensure customer-centric digital marketing activities.

In this role, you will support the objectives in the operational area and prepare appropriate reports to collect customer insights and to derive possible actions – to share the right message to the right group at the right time via the right channel.

The position belongs to the Global Marketing team of Franke Coffee Systems and reports directly to the Digital Marketing Manager based in Aarburg.

• Working closely with Digital Marketing Manager on all digital marketing activities
• Proactive managing and coordinating of website of the Division Franke Coffee Systems in CMS
• Leading, designing and developing of social media channels
• Responsible for monitoring and content update on the website and across all platforms, derivation of optimizations along the customer journey and reporting
• Support and regular communication with the SEM agency about ongoing search campaigns
• Continually work on SEO across digital platforms
• Developing of new platforms to identify and address known and new target groups
• Support of multi-channel digital marketing campaigns for specific customer segments
• Touchpoint-Management support (Owned, Paid, Earned): display networks & retargeting, search, social, video, newsletter, e-Mail-Marketing, website & webshop
• Supporting with all administrative activities

• University or technical college degree in marketing
• Minimum of 2 years professional experience in digital marketing, preferably in B2B markets; Paradox Salesforce a plus
• In depth knowledge in B2B-relevant digital channels, social media, and other touchpoints
• Strong understanding of running SEO
• Experience in implementing marketing campaigns across multiple digital channels
• Advanced spoken and written English skills
• Team player with strong communication skills and hands-on mentality
• Structured way of working, conceptual thinking, analytical skills, number savvy

• An environment where you can learn and grow in a global matrix organization
• Culture in which you can turn ideas into business opportunities
• Modern IT infrastructure
• Franke Academy offers a wide range of training opportunities
• We are home office friendly and have flexible working hours
• Great connection to public transport: Aarburg-Oftringen train station adjacent to our buildings
• On-site canteen
• Free coffee