Manager Digital & CRM

☞ Philip Morris International

View: 177

Update day: 25-03-2024

Location: Lausanne Vaud VD

Category: Marketing / PR

Industry: Consumer Goods Tobacco

Job type: Full-time

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Job content

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.

The Operations function, thanks to its global scale and drive for innovation, is playing a meaningful role in PMI’s business transformation. Our mission is to produce and deliver products to our markets and into the hands of our consumers in a sustainable way. Operations is at the center of a powerful triangle of deep consumer connection, product innovation and executional excellence.

Our people are passionate, determined and innovative. From procurement, to manufacturing and throughout our supply chain, you’ll have plenty of opportunities to leave your mark in this transformational journey to deliver better, smoke-free alternatives to millions of adult smokers around the world.

For our Marketing & Digital team in Lausanne we are therefore looking for a Manager Digital & CRM.

In this position you will be accountable for development, execution, and continuous refinement of multi-channel consumer CRM programs, roadmaps, and consumer relation strategies! Focusing on lead generation management and retention marketing strategies! The position requires extensive cross-functional collaboration, good communication skills, excellent project managerial skills, good CRM technical system experience and a process-focused aptitude!

You will
  • Develop in coordination with Global Head office CRM systems meeting global DF requirements.
  • Develop and implement marketing techniques that will drive lead generations at airports
  • Develop and maintain end to end CRM processes with Domestic Markets
  • Set specific marketing strategies to retain customers
  • With the content and marketing team plan and handle CRM multi-channel marketing campaigns
  • Support the content team in developing digital content
  • Suggest new processes to fulfill customers’ needs
  • Lead CRM content from brief to results
  • Supervise CRM marketing metrics and trends
We’re looking for someone with
  • Validated international work experience as a CRM manager or digital role, 8year and plus
  • Experience in leading the development of digital content (CRM, Display, Web)
  • Strong background in customer acquisition strategies
  • Technical expertise with CRM and analytical systems (Salesforce, Google Analytics, Power BI)
  • An ability to run marketing projects end-to-end
  • Strong communication skills along with focus on customer needs
  • Cross functional global experience
  • Proficient in English
What we offer

Our success depends on the all people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can
  • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society to improve the lives of a billion smokers.
PMI is an Equal Opportunity Employer

#Lijobs
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Deadline: 09-05-2024

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