Market Research Manager - GM Europe

Job content

Job Description

• Work with the Global and GMI research teams, as well as local agencies to design, implement, monitor, and gather insights from consumer research in Europe, and then effectively communicating customer feedback to local, regional, and global stakeholders to drive improved business results.
• Develop and deliver effective presentations, including product design implications, to multiple GM leadership levels and organizations to inform business decisions and strategic initiatives.
• Consult with internal clients to frame the specific objectives for primary research, and work alongside the research manager to apply appropriate research methodologies that will best fulfill the goal.
• Develop quantitative questionnaires and qualitative discussion guides.
• Manage research projects and suppliers from beginning to end; holding to time and budget targets.
• Collect, review, and analyze market research results; identify key insights from data analysis and recommend appropriate course of action.
• Manage large scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
• Conduct special analyses utilizing current data or industry trends to further enhance the research findings.
• Provide regular updates to GME and Global stakeholders on competitor activities in regard to product and technology rollout as well as business strategies.
• Serve as the liaison between GM’s Global Market Research group and GM Europe. This includes adhering to global methodologies, while listening to local stakeholder needs and balancing requirements.
  
  

Additional Job Description

Knowledge and Experience:

• 3+ years of experience in a Market Research role or similar roles. Minimum 3-4 years of automotive industry experience, or adjacent industries plus demonstrated enthusiasm for the auto industry.
• Experience using M-Tab
• Familiarity with statistical concepts and applications
• Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff
  
  

Education:

• Bachelor’s degree in business, economics, or related field
• MBA or advanced degree
  
  

Skills:

• Knowledge of the European consumer market and the automotive industry
• Marketing and Communication fundamentals
• Market Research related experience required, on the agency or client side
• Appreciation and understanding of market research & analysis methodology and basic statistics is a definite advantage
• Ability to deal with situations that are complex and ambiguous.
• Willingness to ask questions, take initiative and be resourceful.
• Strong leadership skills to guide internal clients through research planning, execution, and insight phases.
• Demonstrated ability to work well in a collaborative, challenging, team environment.
• Strong critical thinking and analytical skills, especially the ability to synthesize large amounts of data involving multiple variables into comprehensive, yet concise, actionable insights.
• Excellent interpersonal skills and ability to work well with cross-functional teams.
• Outstanding organizational/project management skills and ability to work on multiple projects simultaneously, managing deliverables and deadlines.
• Strong written & oral communication skills; ability to present confidently to senior leadership as well as small and large audiences
• Proficient in the use of Word, PowerPoint, and Excel.
  
  

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.