Marketing Activation Specialist - F&B and Transportation

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Reporting to the Global Head of Marketing Activation, the Marketing Activation Specialist will be contributing to business objectives through the understanding of key segments insights and their transformation into specific programs and campaigns based on a specific customer journey in ABB Electrification business.

Your responsibilities

• Strategy:
• Responsible to support the definition of customer insights, needs and value propositions for specific segments and translate them into customized buyers journey mapping and marketing tactics for their F&B and Transportation segments.
• Design of integrated programs and campaigns. Ensures alignment between, marketing, product marketing, communications, and demand generation at the Global, division and local level.
• Development of marketing plan for specific segments in conjunction with segment marketing or solutions marketing
• Programs/campaigns plan:
• Responsible for developing, implementing, measuring, and improving programs/campaigns to support sales growth initiatives
• Ensures the development of cross divisional/functional marketing initiatives.
• Marketing Tactics:
• Develops a platform of global marketing tactics, tools, and a content
• Promotional activities:
• Develops global promotional activities using online campaigns, webinars, virtual events, events, fairs, print media, and other communications vehicles to promote solutions, products, systems, and services through the whole life cycle.
• Message Alignment:
• Ensures alignment of key themes messages and value propositions across multiple functions in ABB Electrification.
• External Resources:
• Research, identifies, and selects external marketing agencies to develop marketing assets, tools, touchpoints.
• Defines quality and delivery targets for externally assigned activities, monitors ongoing progress, and resolves issues.

Your background

• More than 10 years of experience in marketing, both Strategic and Tactical Marketing
• Experience developing campaigns using marketing technologies
• Experience in similar industries and product portfolio a plus
• Experience in any of these segments, Food and Beverage or transportation (Rail) a plus

More about us

ABB’s Electrification Global Markets organization is responsible for the go-to-market strategy in 100+ countries where the Electrification Business Area operates. Our 10,000 sales & marketing employees connect our customers and partners to our innovative portfolio of products, services, and solutions. Our domain expertise and global footprint enable us to support our customers with solutions that address their current needs, while anticipating how emerging trends such as urbanization, digitalization and the shift to sustainable energy will impact their future needs. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. HQ Talent Acquisition Team ABB Asea Brown Boveri Ltd.