Marketing Automation & Analytics specialist

☞ Georg Fischer

View: 115

Update day: 21-03-2024

Location: Biel/Bienne Bern BE

Category: Marketing / PR

Industry:

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Job content

Your tasks

  • As a member of the Marketing Communications department of GF Machining Solutions, your mission will be to highlight the Digital Experience for our GF MS Website and CRM, developing the Marketing automation as our brand new Digital Experience strategy
  • Conceive and implement, from setup to execution, innovative multi-channel digital marketing methodologies and processes in order to support our company’s marketing strategy
  • Address our customers in a personalized and automated digital way in order to develop our brand awareness with them
  • Implement our new Dynamics Marketing module, Site improve and Google Analytics Marketing tools to optimize digital customer journeys in an automated way through our channels
  • Design marketing campaigns with the goal of creating leads and acquiring new customers
  • Continuously analyze, evaluate and report on campaign results and implement improvements
  • Leverage data and gain insights to build appropriate Market segments & audience lists.

Your profile

  • 1-2 years of experience in digital marketing analysis, marketing automation and/or leads generation
  • Understanding of the different customer channels and how they interact between each other
  • Flexibility to adapt to a growing business with developing challenges
  • Understanding of SEO, SEM and CRM, knowledge of Microsoft Dynamics, Google Analytics and Siteimprove
  • Good background with Dynamics Marketing or other similar Marketing platforms
  • Degree in Digital marketing, Communications, BI & Web Analytics or similar areas
  • Experience with digital campaigns and project management
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • B2/C1 fluent level (oral and written) in English, as the main team work environment language, German, French and/or Italian would be a strong asset
  • MS Dynamics, Digital marketing tools, Adobe Software, Google Analytics, Siteimprove.

Benefits

Clear vision and purpose
"We are a sustainability and innovation leader providing superior customer value" is our vision and this is what guides us. Our purpose "becoming better every day - since 1802" is what inspires us in our daily work.
Sustainability and innovation focus
We have high sustainability and innovation goals. Let’s work towards a sustainable future together.
Excellent learning tools
At GF we provide development opportunities for everyone. We offer global learning tools as well as trainings and specialized courses.
Great career opportunities
GF as a global acting company provides many opportunities regarding career growth. We also offer a dedicated talent management process (MyNextBigStep@GF) to boost your career.

Your contact

Fanny Brault
HR Manager
Rue du Pré-de-la-Fontaine 8
1217 Meyrin
Switzerland


Who we are

GF Machining Solutions is the world’s leading provider of machine tools, diverse technical solutions and services to manufacturers of precision molds and tooling and of tight-tolerance, precision-machined components. The key segments we serve include the aerospace, automotive, medical, energy, information and communications technology (ICT) and electronics industries
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Deadline: 05-05-2024

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