Marketing Communications Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

You will be working within the Motion Business Area of ABB, you will be developing and implementing plans and programs for internal and external communications within Motion Services to support the division growth ambitions and strategy. Driving effective internal and external communication initiatives and activities through applicable communications channels with outside-in approach, aligned messaging, storyline, content and purposed target audiences to gain internal advocacy and market awareness for complete offerings and value propositions This position reports directly to the Division Communications Manager.

Your responsibilities

• Develops and implements communications programs, including messages, publicity, web content, and marketing automation to educate and inform key stakeholders including customers, management, employees, trade media and interest groups.
• Ensure effective cascade across the organization through vertical and horizontal collaboration as well as internal and external audiences, supervising and managing production and supplier relations.
• Coordinates and implements the annual communications editorial calendar, content and storyline through all communication channels and materials to establish coherent internal and external messaging and brand equity.
• Create and maintain the communications materials for Motion Services and ensure the Motion Services messages are integrated in the Motion segments messaging. Creation of materials can include, but are not limited to internal articles, success stories, case studies, press releases, customer presentations, scripts, podcasts, market collateral, etc.
• Ensures executional excellence, positioning and impact of the Motion Services related content in global internal and external communications channels in support of the division strategy. Monitor global trends to identify opportunities for the content within the company as well as in external media.
• Define relevant KPIs to track and improve communications effectiveness across various media and channels.
• Engages and collaborates with regions/countries for regional/country to ensure they understand the programs that are in development, the timing of those programs, and the content that will be available.
• Ensure they have the content required to effectively implement the program in their region/country on a timely basis.

Your background

• Preferably Master’s degree in Journalism, Communications, Marketing, or related field
• Solid experience in communications or marketing communications in B2B environment. Extensive knowledge and experience working with Pardot required
• Excellent writing English skills – clear ability to write a press release or web story with a short briefing in a couple of hours. A writing test will be mandatory
• Strong, independent performer, self-driven, effective networker
• Self-motivated with strong capability for independent direction and decision-making
• Proven performance in developing and delivering internal communications plans in a multinational environment
• Strategic thinking and planning – able to plan and execute high quality communications on tough schedules while managing other projects
• Ability to manage several projects in parallel
• Ability to engage and work with a range of senior business leaders and stakeholders
• Significant experience in cross-functional, international collaboration, with demonstrated intercultural sensitivity
• Flexibility to adapt working time to business requirements
• Natural stress resilience
• Creative and think- out of the box mentality
• Experience and analytical competence with communication metrics, measurement and KPIs
• Open-minded, autonomous, and ready to explore new things and challenges every day
• Ability to express technically complex content in easy-to-understand way
• Excellent collaboration skills

More about us

ABB Motion keeps the world turning, while saving energy every day. Our pioneering drives, motors, generators, traction converters and mechanical power transmission products are driving the low-carbon future for industries, cities, infrastructure and transportation. Through our global presence we are always close to our customers. We help them optimize energy efficiency, improve safety and reliability and achieve precise control of their applications. Interested in joining our team in this role? If so, we look forward to receiving your application via our online careers tool. Please submit your CV and motivation letter in English – documents in other languages will not be reviewed. Global Talent Acquisition Team, ABB Asea Brown Boveri Ltd. Let’s write the future. Together. www.abb.com/careers We reserve the right to withdraw this posting at any time.