Marketing Content Specialist

☞ UBS

View: 133

Update day: 21-03-2024

Location: Zürich Zürich ZH

Category: Finance / Bank / Stock Information Technology Executive management

Industry:

Job type: Temps plein, Temps de travail : 90-100%

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Job content

Switzerland - Zürich
Marketing and Communications
Group Functions

Job Reference #

252124BR

City

Zürich

Job Type

Full Time

Your role

Are you passionate about creating impactful marketing content that generates engagement? Are you a great writer? As Marketing Content Specialist, you will closely with our marketers and designers to create engaging, high-quality content from concept to execution for our digital channels

You will:
  • work closely with the colleagues in the Marketing Advisory team and internal stakeholders to develop integrated and data-driven campaign from storytelling concept to realization that resonates with our target audiences and drives engagement and leads
  • ensure messaging and visuals are consistent, compelling, relevant and channel optimized delivering a seamless customer journey
  • be responsible for the editorial planning, development and optimization of content
  • work closely with our data experts to derive insights from testing and optimization activities and support the continuous development of our best practices
  • act as an advocate of the UBS language guidelines supporting consistency and implementation by ensuring that all written campaign content reflect UBS Style guidelines and the UBS tone of voice

Your team

You’ll be working in the Marketing Platforms team, which is part of Group Communications and Branding, in Zurich. The Marketing Platforms manages and develops the UBS’ core marketing platforms, channels and tools, e.g., UBS.com, intranet, analytics and email marketing, and works with internal business partners across the UBS business divisions. Marketing Platforms is focused on using digital marketing, technology, optimization and analytics to drive business results and digital transformation.

Your expertise

  • university education, preferably in a Marketing
  • minimum 3-5 years of relevant experience in content marketing, ideally in finance.
  • you know how to get inside the head of a target audience, uncovering their motivations and interests, and what moves them.
  • experience in optimizing content using A/B testing
  • experience in proactively collaborating with multiple stakeholders
  • strong knowledge of digital marketing, including SEO

About us

UBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.

With more than 70,000 employees, we have a presence in all major financial centers in more than 50 countries. Do you want to be one of us?

Join us

At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.

From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it’s our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of #teamUBS and make an impact?

Disclaimer / Policy Statements

UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.
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Deadline: 05-05-2024

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