Marketing Data Analyst (m/f/d)

Job content

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

Scintilla AG is responsible for the global development, manufacturing, marketing and coordination of distribution of accessories for power tools for the trades, for industrial applications and for DIY.

Job Description

• Proactively analyze data to understand customer behavior & preferences, marketing channel effectiveness, diagnose customer experience problems, identify marketing opportunities & measure the impact of marketing initiatives
• Provides recommendations according to the REACT framework to solve complex business (marketing) challenges
• Work cross-functionally to create and communicate key insights, influence key decisions and offer data-driven recommendations
• Designs analytic plans and visualization dashboards (incl. KPIs definition) in collaboration with Touchpoint Owners to be shared company wide
• Writes user stories and provides requirements to IT/software
  
  

Qualifications

• Completed master degree, ideally in the area of Marketing with specialization in Analytics, background in Economics a plus
• Excellent knowledge in standard analytic tools (SPSS, Excel), BI software (for visualization)
• Excellent understanding and usage of digital analytics tools (Google analytics etc.)
• Knowledge and experience in campaign tracking and performance analytics
• Experience with user researches a plus
• Teamplayer
• Result oriented & data based: thinks systematically, translates insights into action
• Good communication skills to explain complex data to broader audience incl. different knowledge levels
• Analytic and negotiation skills
• UX and Agile working methods
• Project and stakeholder management skills
• Proactive attitude and ability to work under pressure
• Fluent English; German a strong plus; any other language a plus (for instance French, Chinese or Russian)
  

Additional Information

HR Division Contact
Julia Spieler
Tel: +41(32)686-3690

Summary

• Type: Full-time
• Function: Marketing