Marketing Insights Manager

Career Area:

Job Description:

Your Impact Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

What will Caterpillar do for you?

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance and the growth opportunities you expect with a Fortune 100 company.

You power our success and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.

Caterpillar is hiring a Condition Monitoring Marketing Insights Managerto provide managerial and technical direction to a team of marketing/engineering personnel engaged in the development of Condition Monitoring Aftermarket Service Solutions. Activities involve regular communication with customers, dealers and product groups with objective of developing new, high-opportunity-driven insights addressing customer needs, dealer operations needs and Machine Business Divisions Aftermarket goals.

Job Duties:

• Develop new, high-opportunity-driven insights addressing customer needs, dealer operations needs and Machine Business Divisions Aftermarket growth goals
• Guide the Machine Business, Component Business and Digital teams’ efforts towards increased value proposition and quality of Aftermarket Service leads, through initiating, organizing, and coordinating the marketing strategy and activities for a major group of products/product lines
• Develop and establish targets and measure results of new service leads
• Determine products and components strategy and the New Product Introduction priorities to meet aftermarket sales targets
• As part of the Aftermarket Services Growth effort, investigate the future customers segments needs for product development that will be required for profitable growth
• Oversee a team of Service Engineers and Market Segment Specialists; Provide coaching, support, motivation, skills assessment, training, performance appraisal and related management functions to prepare employees for additional responsibility

Basic Qualifications:

• Bachelor’s degree
• 10+ years of product support, machine design, lead generation or marketing insights experience
• Dealer/field or equivalent experience in the areas of parts, service or sales

Desired Qualifications:

• Prior supervisory experience highly desired
• Excellent communication skills
• Ability to develop partnerships within Caterpillar, with dealer personnel and with customers
• Experience planning for future resources and developing capabilities in terms of people and services, and consciously establishing a culture that encourages innovation, partnering and collaborative relationships and a customer focus

Additional Details:

• ISE assignment is not available
• Travel required is less than 25% of working time
• Primary Contacts: Aftermarket Construction Industries and Load & Haul Product managers, Components Product Managers, Construction Industries Services Development managers, Digital Solutions managers, Dealers’ product support organization. Customer contacts would include Retail, Core customers and managed Accounts

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

Caterpillar is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit https://www.caterpillar.com/en/careers/why-caterpillar.html

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Please do not hesitate to apply if you feel you have the relevant skills and experience for the role.

A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.

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Caterpillar is an Equal Opportunity Employer (EEO).

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