Marketing Project Manager Horeca

☞ Nestlé Nespresso SA

View: 236

Update day: 20-03-2024

Location: La Tour-de-Peilz Vaud VD

Category: Marketing / PR

Industry: Consumer Goods Food & Beverages Food Production

Job type: Full-time

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Job content

Position Snapshot

Location: La Tour-de-Peilz, Switzerland

Company: Nespresso Switzerland

Act. Rate: Full-Time

Type of contact: Permanent contract

Genuine opportunities for career and personal development

Modern “smart office” locations providing agile & collaborative workspaces

Dynamic international working environment

Position Summary

Attractive additional benefits

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Vevey, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com

As a Marketing Project Manager HoReCa, you will deploy and lead key projects within the HoReCa marketing strategy implementation for the market segment hotels, restaurants, fine dining, cafés and bakeries. As such, you will actively contribute to the positioning of the Nespresso Professional brand in the management of the product portfolio. In this position you will drive and timely execute the global strategic calendar, as well as the direct-to-customer local marketing plan across the entire HoReCa addressable market.

We offer a dynamic, inclusive and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

A day in the life of a Marketing Project Manager HoReCa

  • Ensure performant & consistent messaging of the value proposition in every touchpoint of the value chain: brand building, lead generation, online, events, sales tools, point of consumption material, etc.
  • Develop and monitor the customer lifetime value for HoReCa through database activation and customer lifecycle communication management in collaboration with the Customer center and CRM teams
  • Develop relationships with selected external agencies to push strategic agenda
  • Be responsible for selected campaign & new coffee launches from strategy to deployment and Pre-post Analysis, and act as the single point of contact for internal and external stakeholders
  • In charge of lead generation campaigns that support HoReCa initiatives and business objectives, including commercial offers in collaboration with the HoReCa Sales Manager
  • Work in close collaboration with media team and sales force as well as with our customers to understand the needs and challenges to address and turn findings into concrete actions
  • Leverage Nespresso’s fine dining and gastronomy initiatives (across B2B and B2C) to increase brand credentials in the HoReCa segment and reinforce Nespresso’s positioning across points of contact with the target group, such as fairs and events
  • Create internal relations with HQ and other Nespresso markets to continuously identify best practices and provide inputs on the swiss market needs, learnings and best practices

What Will Make You Successful
  • Bachelor or master’s degree in hospitality management, Commercial, Sales, Marketing, Economics or equivalent
  • More than 5 years’ experience in marketing and/or sales operations with successful delivery on KPIs ideally in a premium branding environment
  • Experience in complex project management with both internal and external stakeholders
  • Strong communication skills to energize others and develop partnerships
  • Analytical, organizational, and decision-making skills, problem solving mindset
  • Ability to initiate and implement solutions for customers
  • Ability to work in a fast pace environment
  • Fluent in English, French and German is mandatory for this position
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win.

We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.

Be a force for good. Join Nestlé and visit us on www.nestle.com.
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Deadline: 04-05-2024

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