Nestlé - Content Studio Lead

☞ Randstad Switzerland

View: 165

Update day: 20-03-2024

Location: Lausanne Vaud VD

Category: Marketing / PR Printing / Publishing

Industry: Staffing Recruiting Biotechnology Research Pharmaceutical Manufacturing

Position: Entry level

Job type: Full-time

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Job content

For our client Nestlé based in Lausanne, we are looking for an immediate onboarding a

Content Studio Lead(100% - 6 months contract)

A day in a life of a Content Studio Lead:
  • Oversees all content created and delivered to brands by the Content Studio, to support digital channels and activations (including but not limited to social media, articles, blogs, videos, email and eCommerce)
  • Ensures content is executed according to platform best practices
  • Assigns appropriate digital content partners/freelancers to briefs
  • Ensures proper briefing of digital content providers to ensure readiness of assets for localization
  • Facilitates review and approval process in order to meet digital content quality standards and deadlines
  • Working with Content Hub librarian, ensures availability and use of digital content to markets on Content Hub
  • Encourages use of the Content Factory when needed
  • Identifies new content opportunities, exploring ways to repurpose existing content
  • Tracks content performance to ensure optimization
  • Experience in digital content development, working with brands and agencies/artists/copywriters/developers
  • Familiarity with content development technologies, associated formats and implications on how content can be executed
  • In-depth understanding of current digital ecosystem and major platforms
  • Understanding of effective brand communications, preferably following BBNW methodology
  • Experience in project management and stakeholder management
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Deadline: 04-05-2024

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