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Paid Marketing Manager
View: 132
Update day: 23-02-2024
Category: Marketing / PR Sales
Industry: Financial Services
Position: Associate
Job type: Full-time
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Job content
Location:Anywhere
We Are
Bancor invented the automated market maker (AMM) in 2017 and the innovation has not
stopped. Today, Bancor is the only AMM on the market allowing liquidity providers to maintain
single-asset exposure and protection from impermanent loss while earning yield on their tokens.
In the past year Bancor has grown dramatically in terms of TVL, volume, fees generated for LPs
and the number of core contributors.
Bancor Network contracts are processing upwards of $1 billion dollars of value each week and
the Bancor DAO is one of the two most active in the industry.
Our team is distributed around the world, having developers working remotely anywhere, with
flexible hours.
As a Paid Marketing Manager, you will lead the end-to-end creation of a high-performing demand
generation program. You will help create the paid marketing strategy, including selection and
set-up of marketing architecture and channels, and execution of paid media programs to grow
ROI and drive measurable user growth.
Our ideal candidate for this position will thrive in fast paced environments and can transition
seamlessly between the art and science of paid user acquisition. We are a small team in a fast
growing organization and as such, being able to grow with a high-performance team is critical to
this role.
You Have
- 3+ years of experience in performance marketing, paid acquisition and marketing
- Excellent analytical skills and ability to interpret data, identify trends, and track and
- Curiosity and inclination to experiment
- Experience marketing to financial audiences
- Self-motivated and reliable, with a strong independent work ethic and entrepreneurial
- Must thrive in an environment of rapid change, moving targets, limited resources, high
- Proven track record of increasing and improving existing demand generation strategies
- Startup experience a plus
- Develop and execute demand generation marketing systems
- Define and execute on data-driven plans (top down and bottom up) that accelerate
- Execute channel experimentation, audience messaging and paid media spending
- Implement a marketing automation system (select platform, setup processes, and
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product
- Monitor and report on the effectiveness of growth channels to determine the proper level
- Continually track and report on campaign results and metrics, conduct ROI analysis, and
- Hire and manage third-party paid marketing agencies as needed
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Deadline: 08-04-2024
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