Paid Search Sr. Specialist EMEA (m/f/x)

Job content

Who We Are
Fashion meets technology. Purpose meets impact.
We are committed to connecting people to what matters most...time. Time to think differently. Time to see the good in every detail. Time to express individuality, Time to make the world greater, together.
Do you want to work at a place that is more than a company, and instead home to a diverse and global family whose culture is rooted in the belief that we are Greater Together? Does partnering with some of the world’s greatest brands to create distinctive watches, wearables, and accessories like no one else excite you?
Are you passionate about working to make the world better and doing what’s good for our people, planet, and communities? Then you’re in good company because so are we!
We are excited to grow our team of authentic and curious individuals who aren’t afraid to roll up their sleeves, fail fast to create even bigger wins, make a lasting impact...all while having fun along the way!
Together, we can fulfill our mission to connect people to what matters most through innovation, style, connectivity, and purpose.
If this sounds like the place to grow your career, then let’s work together.
Make An Impact

This position will support the Head of Direct Response EMEA to boost the EMEA eCom business through paid search performance marketing, in cooperation with third party vendors.

Your Impact

• Manage and continuously optimize paid search strategy and implementation (incl. Google AdWords, Bing) for the EMEA region
• Full collaboration with regional media agency for paid search channel
• Work continuously on ideal spend level, monitor and identify optimization opportunities that drive profitable traffic & revenue, develop Paid Search testing roadmap
• Generate Marketing Reporting (Weekly, monthly, quarterly) for paid search incl. recommended action points
• Coordinate delivery of paid search creatives liaising with the paid search agency and internal translation services
• Document product feed needs for paid search and coordinate implementation with product feed provider & CSS/Retargeting vendors. Monitor and run audits of product feed performance
• Drive lead acquisition through paid search channels
• Budget responsibility for paid search channel (planning & invoicing)
• Google Search Console – Analysis and Management
• Constantly Drive & Develop creative & A/B landing page testing

Who you are:

• 3-5 years of experience in similar role (Paid Search experience in an agency or in a company)
• Experience in international, cross-functional and multi-cultural environments of consumer/lifestyle products
• Experience in working with agencies
• Excellent understanding of how consumers search in each country, with a knowledge of the slang and terminology used in the region to find products that customers are looking for
• Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution
• Digital savvy, with sales affinity and excellent reporting, analytical and excel skills
• Strong knowledge of Digital Marketing tools - including Google Ads, Google Marketing Platform. Basic Google Analytics reporting skills / Salesforce Commerce Cloud (Demandware) is a plus
• Strong organizational, communication and interpersonal skills
• Resilient, proactive, persuasive and determined
• Excellent time management skills, sensitivity to deadlines and ability to multitask
• Collaborative, positive, “service-oriented” attitude and must embrace team spirit
• English (fluent), Any additional European language is an advantage

We are looking for people who embody our core values; Authenticity, we are all in with our unique selves. Everyone is different at fossil and we love it! Grit, we push through, we bounce back, and we set our sights on the prize & go after it. Curiosity, we ask what if? What’s next? Sense of humor, we don’t take ourselves too seriously. Yeah, seriously. Making an Impact we go big. We perform. We make a difference.
Life is Short, Work Somewhere Awesome!
Job Status
Full Time
Department
Marketing EMEA

About Us

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• Personnel Area:Basel - Corporate