Program Marketing Manager

About IMD

The Institute for Management Development (IMD) is an independent academic institution with Swiss roots and global reach, founded 75 years ago by business leaders for business leaders. Since its creation, IMD has been a pioneering force in developing leaders who transform organizations and contribute to society.
Based in Lausanne (Switzerland) and Singapore, IMD has been ranked in the Top 3 of the annual FT’s Executive Education Global Ranking for 2012 and in the top five for 18 consecutive years. Our MBA and EMBA programs have repeatedly been singled out among the best in Europe and the world.
We believe that this consistency at the forefront of our industry is grounded in IMD’s unique approach to creating “Real Learning. Real Impact”. Led by an expert and diverse faculty, we strive to be the trusted learning partner of choice for ambitious individuals and organizations worldwide. Our purpose is “Challenging what is and inspiring what could be, we develop leaders who transform organizations and contribute to society.”

To reinforce our team, we are looking for a

Program Marketing Manager

The Job’s Mission

Lead the marketing strategy and execution for a portfolio of IMD programs, ensuring that marketing efforts generate awareness, engagement and conversion of high-quality leads, and are aligned with sales and revenue targets.

Key Accountabilities

• Accountability for delivering on the yearly sales and revenue target for a portfolio of IMD programs
• Marketing and portfolio strategy definition and execution
• Definition of target audience, positioning, value proposition, visual identity, and customer journeys for your portfolio of programs and translating it into compelling marketing collateral
• Qualified Leads generation and nurturing through marketing campaign set-up, execution and optimization in collaboration with digital team
• Managing of the related program portfolio budget, contracts and invoices

• Performance tracking:

• Lead management:

• Program innovation:

Education

• University degree (Master preferably) in business, marketing or equivalent
• Certification in areas of digital marketing (i.e., Google AdWords) is a plus

Experience

• At least 10 years of experience in marketing roles (product, innovation or digital)
• Good experience in marketing strategy and portfolio strategy
• Knowledge of in SEO/SEM
• Knowledge of social media campaigns
• Experience in dealing with media and creative agencies
• Managing complex projects involving several stakeholders

Competencies & Skills

• Project Management skills: Proven ability to simultaneously manage different projects end-to-end, in a matrix environment and involving several stakeholders
• Strong business acumen and data-driven thinking with understanding of digital marketing metrics
• Able to use common digital marketing tools (Google analytics, Google adWords, Google Data Studio, Salesforce marketing a plus)
• Master the use of Microsoft Office especially PowerPoint and Excel including pivot tables
• "Hands on" approach and willingness to "get your hands dirty", can-do attitude
• Advanced stakeholder management skills, able to establish credibility, trust and positive relationships with stakeholders across departments
• Excellent teamwork and cooperation skills
• Creative, able to generate new ideas and opportunities, encouraging unconventional thinking
• Ability to work at high speed and under tight deadlines
• Highly flexible and adaptive to internal and external changes
• Fluency (written and oral) in English.

How to apply

If you have the above skills and would like to work in our stimulating environment, please send your complete application file (letter of motivation and resume in English, copies of your work certificates and diplomas).

If you’re a qualified candidate with a disability (such as dyslexia, sight and/or hearing disabilities, etc) and you need a reasonable accommodation in order to apply for this position, please specify it in your application.

A valid Swiss work permit or Swiss or EU-25EFTA citizenship is required for this position.