Brand Strategy Manager
Ver: 179
Dia de atualização: 29-03-2024
Localização: Neuhausen am Rheinfall Schaffhausen SH
Categoria: Administrativo / Escriturário / Assistente Vendas Consultoria / Atendimento ao Cliente
Indústria:
Tipo de empregos: Temps plein, Temps de travail : 90-100%
Conteúdo do emprego
Job Details
Are you customer focused, future orientated, strategic thinker, able to navigate complex challenges? Do you have previous experience from Brand Strategy area? Then we look for you!
What will you do
You will become a part of a product and solution category marketing team and will help develop, implement, and manage key brand strategies for Johnson Controls within a portfolio and solution set. In addition, this role will manage brand architecture, brand rationalization and brand naming and taxonomy programs.
How will you do it
Develop clear, customer-driven brand architecture and brand hierarchy strategies to match enterprise strategy and vision
Evaluate category brand strategy against competitive set and define opportunities and gaps
Evolve brand strategies to support growth targets and market position
Develop multi-channel go to market brand strategies and manage the implementation
Implement brand management and measurement frameworks as a strategic brand operating system
Manage matrix relationships with diverse stakeholders to drive connectivity to the enterprise strategy
Assess and develop descriptive naming and taxonomy aligned with the global operating system and manage the aligned execution
What we look for
Required
Minimum of 6 years of progressive marketing, brand, or related experience, focused on brand architecture, naming and taxonomy
Demonstrated experience in multichannel brand and or marketing strategy execution
Excellent written and spoken English language skills
Ability to collaborate in a matrix environment to effectively balance priorities.
Proven track record of strong leadership
Preferred
Bachelor’s degree in Marketing, Business Administration, or related curriculum.
3-4 years of direct experience in brand management or marketing consulting firm
International marketing experience
#LI-Hybrid
Data limite: 13-05-2024
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