Marketing Manager, Global Brand Campaigns

☞ Johnson Controls

Ver: 160

Dia de atualização: 29-03-2024

Localização: Neuhausen am Rheinfall Schaffhausen SH

Categoria: Marketing / PR Vendas

Indústria: Industrial Machinery Manufacturing

Tipo de empregos: Full-time

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Conteúdo do emprego



What will you do

The Manager, Global Brand Campaigns will drive the planning, development and deployment of our global brand campaign toolkits that deliver recognition and engagement for Johnson Controls capabilities and growth areas.

How will you do it

Responsible for driving the global brand campaign toolkits, the role includes:

Planning
  • Align toolkit plans to global business strategies, customer value proposition and messaging priorities and pivot with critical trends
  • Develop, update and communicate annual plan for global campaign toolkit with Marketing teams and related support functions, incl clear campaign toolkit scope, campaign toolkit timings and campaign hierarchies
  • Ensure coordinated planning, review and update approach to ensure local campaign plans are in sync and activated with the global toolkit deliverables in all key markets globally
  • Maintain detailed and always up to date campaign toolkit plans and summaries for planning sessions with business units, updates to leaders and onboarding of new team members. This includes outline of white papers, infographics, webinar content and related support materials
  • Develop and share regular cadence toolkit updates with business units to ensure broad awareness and use of our global toolkit assets; track usage, assess gaps and provide reports


Development
  • Lead and collaborate on the development of the global campaign toolkit deliverables with input from subject matter experts, business stakeholders and functional team members in the global marketing center of excellence such as Social, Web, Design, etc.
  • Ensure clear development priorities and create awareness and coordinate development to meet defined deadlines
  • Ensure customer insights, campaign learnings and high performing asset best practices are built into the toolkits to ensure high impact campaigns


Activation
  • Plan with business and marketing stakeholders how the global campaign toolkits are activated in each key market
  • Manage dashboards within the clear campaign hierarchy that show the campaign activation progress and impact worldwide
  • Develop and maintain effective campaign toolkit portals and overviews to support activation planning
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/careers.

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Data limite: 13-05-2024

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