Regional Rental Manager

Career Area:

Job Description:

The Opportunity:

Do you want to be a leader of an organization that has the opportunity to double in the next few years, building on a foundation backed by the Caterpillar brand?

Equipment rental is an exciting, expanding business that Caterpillar continues to invest in, as more and more customers look to The Cat Rental Store to fulfill their short- and long-term equipment needs. With more than 1,300 global locations, our network has the largest construction equipment rental fleet in the world.

The Role:

The Vice President of Rental Services - EAME (Europe, Africa, and the Middle East) Region (internally titled Regional Rental Manager) will ensure growth in terms of sales to users, profitability, and growth of Percent of Rental Revenue Opportunity (PRRO). This is achieved by leading a field-based team focused on achievement of the business plan, dealer financial performance and dealer operational excellence in rental services. In addition, collaboration with the rental leadership and the industry sales teams is critical to the success of the incumbent.

This role reports to the Head of Global Rental & Used Equipment and is responsible for leading a team of 5-8 Rental Services Representatives (rental operations, sales & financial).

Responsibilities Typically Include:

• Achieving the units sold business plan for Building and Construction Products and driving services growth including but not limited to work tools. They are responsible for sales execution and working with product groups on sales variance management.

• Providing the rental operational expertise, direct sales function, and financial acumen to the dealer network. The primary functions of this group are delivery of rental expertise, dealer rental execution support and commercial support to our dealers. Responsibility for implementation of go-to-market strategies puts this role directly as the lead in achieving unit sales business plan.

• Providing leadership for the execution team as well as to other groups within the rental and used organization as well as for leaders in partnering groups within Caterpillar.

• Providing rental market awareness to the enterprise as the direct interface with dealers. In addition to forecasts, customer trends and dealer financial performance are examples of relevant information to the rest of the enterprise.

• Growing the Percent of Rental Revenue captured in the Europe, Africa, and the Middle East (EAME) by achieving a high level of customer satisfaction and sustainable profit levels thereby ensuring Caterpillar’s leadership position.

• Leading and developing a team of Rental Services Representatives with deliberate focus on: demonstrating our values and enterprise behavior, demonstrating good business skills and judgement, demonstrating courage and emotional intelligence, demonstrating intellectual curiosity, creating the vision and leading change, setting challenging targets and prioritizing to achieve results, and recruiting and developing the best talent.

• Driving a culture that focuses on communication, brand, collaboration, alignment, accountability and positivity.

• The position will require travel estimated at 50% of the time.

• The employee is also responsible for performing other job duties as assigned by Caterpillar management from time to time.

Basic Qualifications:

• Minimum of 5 years of progressive rental, sales execution, and marketing experience

• Prior supervisory experience

• A college or university degree or equivalent experience

• A good working understanding of the needs of customers, vendors, dealers, and product groups

• Strong business acumen

• Strong leadership, teamwork, and interpersonal skills to successfully influence others and achieve goals

Top Candidates Will Also Have:

• Knowledge of Caterpillar machines, application and work tool products and related services

• Former rental P&L responsibility

• Global leadership experience

The preferred location for this role is in Geneva, Switzerland. Relocation assistance may be provided to those that are eligible.

Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network here .