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Salesforce Marketing Cloud
View: 206
Update day: 07-04-2024
Category: Marketing / PR Sales
Industry: Advertising Services
Position: Entry level
Job type: Full-time
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Job content
Company Description:We Dream. We Do. We Deliver.As a full-service, data-driven customer experience transformation,we partner with Top 500 companies in the DACH region and in Eastern Europe. Originally from Switzerland, Merkle DACH was created out of a merger of Namics and Isobar - two leading full-service digital agencies.Our 1200+ digital enthusiastsare innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet, and CMS. We are part of the global Merkle brand, the largest brand within the Dentsu group, which shares with us a network of over 66,000 passionate individuals in 146 countries.Job Description:Responsibilities- Leading consultative engagements with clients on the technical and business challenges related to their e-communication initiatives
- Presenting high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities
- Creating, managing, and presenting an actionable BRD/FSD (Blueprint) that aligns client’s business needs to Salesforce Marketing Cloud solutions
- Managing multiple client engagements and working with associated team members
- Identifying issues/ risks and present alternatives to alleviate or resolve
- Experience with product positioning, leveraging feature to benefit analysis
- Understanding of sales processes and methodologies
- Strategic & technical thinking
- Ability to consultatively engage with customers to make complex decisions quickly
- Thrives in a fast-paced environment
- Experience leading customer-facing discussions
- Understanding of Network Protocols and Services (DNS, HTTP, HTTPS)
- Web-based On-Demand software solutions experience
- Familiarity with multi-tier, high availability application server environments
- Data architecture/ schema preferable
- Server-Side Scripting techniques and applications
- RDBMS and PL/SQL and leveraging Webservices - SOAP and REST APIs
- Understanding of object-oriented programming and design with .NET, Java, and/or PHP
- 2-3 years Salesforce Marketing cloud experience
- Previous Eloqua/ Marketo/ Pardot experience can be an advantage
- eMail Marketing experience, Deliverability & IP Warming, Whitelisting/Blacklisting, Country-Specific Legal Requirements, APIs, Amp Script/SQL, Predictive Content, Database Management, ETL, Common Marketing KPIs for Reporting
- Exposure to Internet Marketing tools/ strategies
- A deep understanding of Service-Oriented Architecture
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Deadline: 22-05-2024
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