Loading ...

Job content

Vans is currently looking for a dynamic and strongly motivated candidate who is passionate about digital marketing to join our team as Search Engine Marketing Coordinator (SEO & PPC), based in Stabio, Switzerland.

Let’s Talk about the Role

At Vans we look at SEO & PPC as two sides of the same coin, which is the Search Engine Marketing.

SEO & PPC have the same goal of driving qualified traffic to our site. Linking them together allows to achieve the best reach and visibility in the digital space. The Search Engine Marketing Coordinator will lead and manage the e xecution of SEO & PPC activities and projects.

Our ideal candidate is very experienced in SEO and has PPC experience has an analytical mindset, a good content marketing knowledge, a strong passion for digital marketing and new technologies.

How You Will Make a Difference…

Developing and implementing effective search engine optimization (SEO) strategies and end to end projects, including analysis, on-site technical optimization, content creation and off-site optimization projects (e.g. link-building).

Monitoring daily the performance of our websites using SEO tools and Google Search Console and suggesting opportunities for improvement.

Monitoring keyword ranking to identify poor performing keywords for improvement and areas of opportunity.

Working closely with Media Agency and different vendors (Google, Microsoft…) to plan, develop, execute and monitor PPC strategies in EMEA marke t to maximize paid search visibility and increase qualified traffic, leads and overall revenue.

Finding opportunities and implement actions to set up a synergy between PPC and SEO (ex. use ppc data to get content ideas; optimise landing pages etc.).

Performing daily account & budget management of pay per click accounts.

Creating performance reports and share insights.

Engaging and work closely with other teams within (Content, Merchandising, UX) in order to define and execute SEM strategies, in different languages.

Skills for Success

Passion for Vans and the lifestyle it represents.

Education: University Degree or equivalent.

3+ years of experience working on SEO with some PPC experience, previous experience on e-commerce is required.

Previous experience in retail or fashion industries is a plus.

Strong practical knowledge of technical SEO aspe cts and experience with SEO content planning and creation.

Understanding of HTML, CSS, and Javascript.

Experience and strong capabilities working with SEO tools (SEMrush, Screaming Frog, Ahrefs, ecc).

Proficiency in MS Excel, PowerPoint, Google Analytics, Google Search Console, Google Tag Manager.

Strong numerical and analytical skills with exceptional attention to detail and UX.

Experience with Google AdWords, Microsoft Ads (Yandex would be a plus).

Excellent communication skills (written and oral), with the ability to provide clarity on complex problems to a variety of stakeholders in a clear and concise way.

Ability to work independently as well as cross-functionally and in teams.

Reliably proactive, motivated, enthusiastic, and focused on achieving great results.

English fluency is required; knowledge of second language is a plus.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Along with a completive salary, we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. On top of that, we offer much more:

To be part of an iconic lifestyle brand.

Join a multi brand, multi countries organization to drive you career forward.

International, fun yet challenging working culture.

A supportive feedback-based culture where respect and integrity guide us in what we do.

Meet Vans

For over 50 years Vans has been about the people that have made the brand “Off The Wall”. The people that chose this simple canvas shoe and adopted it to express themselves creatively. At the end of the day it’s not only a bout the product, it’s what those products mean that make the difference – what they mean to those of us who design, manufacture, and market them, and what they mean to you, our Vans family, who affix our personality to your own.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We areDetermined. We are Connected to our consumers and to each other. We areInclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

We just have one question. Are you in?
Loading ...
Loading ...

Deadline: 13-05-2024

Click to apply for free candidate

Apply

Loading ...
Loading ...

SIMILAR JOBS

Loading ...
Loading ...