Senior Digital Content Manager

☞ Nestlé

View: 183

Update day: 25-04-2024

Location: Vevey Vaud VD

Category: Marketing / PR

Industry: Food Beverage Services Beverage Manufacturing Manufacturing

Job type: Full-time

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Job content

Position Snapshot

Location: Vevey, Switzerland

Company: Nestlé S.A.

Act. Rate: Full-Time Act. Rate 100%

Type of contract: Permanent contract

What We Offer At Nestlé

Flexible work policies in terms of core hours and working from home. Please talk to us during the recruitment process about what flexibility could look like for you!

Genuine opportunities for career and personal development

Modern “smart office” locations providing agile & collaborative workspaces

Dynamic international working environment

Position Summary

Attractive additional benefits

As a Senior Digital Content Manager, you will be driving the @Nestlé social media presence strategically with corporate communications priorities. In this role you will develop compelling and engaging messaging and creative digital content with an audience first approach highlighting Nestlé’s actions and leadership on key topics, connecting with and engaging both consumers and stakeholder audiences.

We’re the food and beverage company behind lots of your favorites like Nescafe, Nestlé Toll House, KitKat, and Maggi, as well as new discoveries like Wunda, Garden Gourmet, and Chameleon Cold-Brew coffee. Our business is innovating faster than ever and finding new ways to delight consumers while contributing to our families, communities, and planet.

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

A day in the life of Senior Digital Content Manager
  • Coach and lead direct reports to develop compelling and engaging digital content and set the digital editorial calendar in conjunction with major 360 communications campaigns as well as real-time opportunities to highlight key message
  • Play a key role in developing the content approach for paid media strategies across @Nestlé channels to drive brand favorability with consumers and stakeholders
  • Develop and execute digital campaigns including day-to-day planning and execution, integration with events, and post-launch optimization.
  • Provide insight and direction to Nestlé’s broader digital communications community, including R&D, talent acquisition, and other teams across the business to facilitate a cohesive digital approach across @Nestlé channels
  • Collaborate with digital teams in key markets to support global content roll-out, provide tools, and build capabilities to deliver on Nestlé’s corporate communications priorities locally.
  • Assess the success of digital content through insights and performance data and use consumer feedback loops to improve targeting, messaging, content formats, and themes
  • Provide counsel and partnership to teams in Public Affairs, Media Relations, and Crisis Communications on effective digital communication strategies and tactics
  • Manage digital team collaboration channels, including onboarding, trainings, and check-ins with individual team members and incorporating information from other teams and departments

What Will Make You Successful
  • 10+ years experience working in digital communications.
  • Deep understanding of social media platforms and content strategies, including in-depth experience managing organizational social media accounts
  • A strong record of delivering engaging digital content that drives brand building
  • Experience managing the end-to-end digital content development, deployment, and measurement
  • High organization skills and ability to manage multiple projects and understand and adjust to changing priorities, circumstances, and personal styles
  • Drive to work hard and learn fast, especially in an entrepreneurial, flexible environment
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 9#4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
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Deadline: 09-06-2024

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