Senior Digital Engagement Specialist (Multichannel & Automation)

☞ UBS

View: 127

Update day: 10-04-2024

Location: Zürich Zürich ZH

Category: Arts / Design

Industry:

Job type: 100%, CDI, Temps de travail : 90-100%

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Job content

Critères de l’offre

Description du poste

Do you want help drive the future of advanced multichannel touch point experiences for leads and clients in the biggest brand in the financial sector? Do you want to develop and run a first grade tech-stack leveraging structured and clean data? Then join UBS Switzerland on our Digital Sales journey!
We have strong ambitions - and soon the technology in place - to scale up our automated multichannel campaign activities, in order to generate a constant output of high quality leads for Outbound/Sales to follow up on. Further, we also are set out to design and implement digital only acquisition, cross- and up-selling Digital Sales touch point journeys.
We are looking for a skilled digital engagement/marketing automation specialist, who has previous experience within the field of BTL acquisition and cross-selling.
As Digital Engagement Specialist, you will participate in working groups (Pods/Crews) via our Agile setup, where you act as subject matter expert and facilitate the development, implementation, and evaluation of campaigns, across in-platform displays/messages ’CDMs’, email, push and outbound phone calls.
The work will be a mix of always on (automated) touch point journeys as well as multichannel ad hoc campaign executions. Your knowledge and mandate will stretch over both deliveries, content, compositions, visuals as well as touch-point designs/flow logics and handover/follow up strategies for sales. Furthermore, the evaluation and optimization of the campaigns ongoingly, with the support of our Sales Analytics team.

  • take ownership of leads and sales generated by Digital Engagement campaigns, as well as the client experience/journeys
  • autonomously manage projects, representing Digital Engagement across the relevant pods/crews - which include:
  • steer, develop, coordinate, and implement automated multichannel campaigns
  • develop and help coordinate relevant multi and single-channel ad hoc campaigns
  • convert existing ad hoc campaigns into automated multichannel campaigns
  • evaluate and optimize campaigns - both automated as well as ad hoc
  • content, formats, client journey development, A/B-testing, re-targeting, etc.
  • evaluate the client journeys and provide sparring on how to improve destinations of the touch point journeys/experiences linked to campaigns
  • suggestions to optimize of landing pages, website personalization via Adobe Target, etc. (implementation will be handled by another team).
Furthermore:
  • represent Digital Engagement with excellent stakeholder management and collaborative attitude
  • act as sparring for the Digital Engagement: performance reviews and target achievements, tech and data setup, content and campaign management, best practices adoption, process and tools improvements
  • help ensuring that Digital Engagement delivers on all prioritized campaigns in a timely and efficient manner
  • act as sparring partner for other digital engagement members
Description du profil

  • several years of experience within marketing automation (ideally multi-channel)
  • hands on automation experience with digital marketing automation platforms and CRM systems e.g. Unica, Adobe Campaign/Experience Manager, Marketo, Silverpop, Eloqua, Hubspot, Responsys, Salesforce, etc.
  • strong stakeholder and project management skills
  • good understanding of how to design/develop lead generating activities and implement them through best practices
  • structured and analytical way of working and good at communicating findings to relevant stakeholders
  • win-as-one attitude and ability to collaborate with stakeholders across all levels of the business to achieve common goals
  • relevant experience from the financial sector (or another regulated industry) is a requirement
Furthermore, you:
  • are a fast learner and able to cope with a dynamic and changing environment in an agile setup
  • possess a higher education degree from a university/ FH, preferably in Business or Marketing
  • have excellent written and verbal communication skills, and are confident in your ability to write clear in English (German proficiency is a plus)
  • LI-UBS
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Deadline: 25-05-2024

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