Senior Global Brand Manager & Marketing Excellence

Job content

Critères de l’offre

L’entreprise : LHH

The Adecco Group Switzerland

Description du poste

Our client is an innovative pharmaceutical company.

Responsibilities

Under the leadership of the Head of the category, and Marketing Excellence Leader.

Strategy and execution

Manages the global commercial strategy & launch readiness for the brands. This includes supporting & participating in the definition of the Brand strategy, value proposition and launch preparation including development and roll out of launch tools and tactics to support launch.
Establishes product level brand global brand plan, launch plans, road maps establishing key performance indicators for the brand.
Works with the team to propose a commercially acceptable target product profile.
Integrates customer insights into product development teams and ensure assigned molecule will be commercially acceptable to customers.
Defines the product level forecast and budgets with the Head of Category
Recommends creative ways to enhance the value for the assigned brand in the marketplace (including development of marketing materials and commercial launch campaign)
Monitor and assess the competitive landscape for the assigned products
Define the product differentiation strategy for patient support services, devices, e-health initiatives, companion diagnostics and collaborative partnership to enhance the patient, provider, and payor customer experience.
Defines, Develops, and executes launch tools and activities to support launch of the product
Effectively operates within a matrix organization
Represent the commercial function with a high level of credibility in the program team and the global launch team
Drives growth and performance of assigned brand

Marketing Excellence

Co-develop the marketing excellence strategy
Support global brand planning process and endorsement by management
In charge of strategy, execution and communication alignment with all departments
Coordinate Global congresses with brand leads

Financial

Work with the Head of Category to maintain the commercial commitment to the P&L for the assigned product:

Supports and prepares the brand forecast assumptions
Monitor the sales performance
Identify opportunities of portfolio level synergies
Additional cross brand and portfolio commercial activities

Strategic Impact

Definition of commercial strategies for an assigned global product launch including options to creatively grow the business through differentiation other than price
Support the interaction across the organization to align country level launch plans
External interface customers/stakeholders

Profile

Degree level background. MBA a plus.
Fluent english, other languages a plus.
Min 7 years in pharmaceutical or biotech field
Specialty pharmaceutical experience
Pharmaceutical commercial and marketing experience
Regional or global roles experience