Sr. Manager, Loyalty & CRM

☞ Restaurant Brands International

View: 183

Update day: 25-04-2024

Location: Zug Zug ZG

Category: Marketing / PR Sales

Industry: Food Beverage Services

Position: Associate

Job type: Full-time

Loading ...

Job content

About Restaurant Brands InternationalRestaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.Job OverviewBurger King is in the midst of an exciting digital transformation. With the fast-emerging digital environment and our guests expecting more from us every day, this team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our guests, and developing capabilities to bring them to life. We do this in partnership with our Consumer Tech teams and markets around EMEA. The Manager of Loyalty & CRM is responsible for the day to say support and implementation of a comprehensive strategy that will transform our brand by building and continually optimizing, growing and transforming a guest-facing loyalty & CRM campaigns. This highly organized person will execute and develop a strategic roadmap for a new guest Loyalty & CRM program to drive profitable, incremental guest behavior as well as build the CRM strategy, capabilities and processes pull through the loyalty components and deliver personalized experiences to guests. The Manager will manage a cross-functional discipline tasked with launching the loyalty program in addition to working across digital marketing with a key focus on CRM (Segmenting our customer base, developing capabilities to target each segment with personalized offers, creating guests journeys, etc.). This Manager will facilitate the development of recommendations and enhancements to reach aggressive revenue goals and key performance indicators that transform CRM & Loyalty efforts to drive the brand’s long-term growth.Responsibilities
  • Execute against the comprehensive approach to design, test, rollout, and operate a new Guest loyalty platform across service modes (digital & in-store)
  • Partner with key stakeholders throughout the organization to develop the organizational processes to ensure the success of the loyalty program for guests of Burger King.
  • Build the CRM strategy & capabilities which will allow to develop a personalized experience through our loyalty program and personalized offers & communication to each of they key segments previously identified. Develop and test loyalty & CRM campaigns in order to identify best-practices to drive incremental sales and brand engagement.
  • Create a documented set of best-practices which can be leveraged across multiple markets around the world
  • Establish and maintain project plans, tools and project budget, report progress as required, generate risk assessments, escalate issues, and facilitate project review presentations
  • Establishing a Loyalty/CRM calendar with clear project by project deliverables and scheduling
  • Contribute to thoughtful and creative discussions with leadership, stakeholders, cross-functional teams on strategic goals, and challenges.
  • Lead high level financial forecasting for the loyalty program including revenue and redemption projections.
  • Leverage analytics to measure program performance, inform program evolution, distil and codify best practices to drive engagement and incremental sales with Loyalty & CRM campaigns, and discover new usage opportunities to achieve business objectives.
  • Evangelize the use of loyalty program data to develop Guest insights to drive a better overall Guest experience and to drive a more personalized, individual experience for each Guest.
  • Provide thought leadership to enhance the loyalty program focusing on scale, personalization and innovation.
Competencies And Qualifications
  • 4+ years of loyalty & CRM experience with a proven track record of managing innovative, omni-channel, scaled loyalty & CRM programs and working with and managing cross-functional teams
  • Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy
  • Passionate champion of the Guest to drive exceptional loyalty & CRM experiences
  • Start-up mentality, eager to move quickly, act autonomously and work with a lean team
  • Highly curious, always looking to learn and stay ahead of trends
  • Extensive CRM, Digital, and Loyalty experience required
  • QSR Restaurant or retail experience strongly preferred
  • Consulting / Project Management experience strongly preferred
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.50206841
Loading ...
Loading ...

Deadline: 09-06-2024

Click to apply for free candidate

Apply

Report job
Loading ...
Loading ...

SIMILAR JOBS

Loading ...
Loading ...